Lead, Performance Media

About Rivian

Rivian is on a mission to keep the world adventurous forever. This goes for the emissions-free Electric Adventure Vehicles we build, and the curious, courageous souls we seek to attract.

As a company, we constantly challenge what’s possible, never simply accepting what has always been done. We reframe old problems, seek new solutions and operate comfortably in areas that are unknown. Our backgrounds are diverse, but our team shares a love of the outdoors and a desire to protect it for future generations.

Role Summary

The Performance Media Lead will focus on managing and optimizing biddable channels, such as paid search, programmatic, and paid social campaigns. This role is crucial for driving new user growth and scaling acquisition efforts sustainably. In this position, you will work closely with finance, analytics, performance agencies and external media partners to ensure our campaigns are maximizing for conversion. The ideal candidate will have a deep understanding of performance marketing and optimization techniques, and proven experience in delivering measurable results.

Responsibilities

• Own the strategy and execution of performance marketing campaigns across paid search, programmatic, and paid social channels.
• Continuously monitor and optimize campaigns to improve performance and achieve growth targets.
• Efficiently manage and allocate budgets across channels to maximize ROI.
• Analyze campaign performance data to generate actionable insights and inform future strategies.
• Work closely with agency partners to execute campaigns and ensure alignment with Rivian's performance goals.
• Design and implement A/B tests and other experiments to optimize campaign performance.
• Collaborate with internal teams, including marketing analytics, creative, and product, to ensure cohesive execution of acquisition strategies.
• Stay updated on the latest trends, technologies, and best practices in performance media to inform strategy and execution.
• Provide regular performance reports to key stakeholders, highlighting insights and recommendations.
  
  

Qualifications

• 7+ years of experience in performance marketing, specifically managing paid search, programmatic, and paid social campaigns.
• Demonstrated success in driving new user growth through performance marketing.
• Strong analytical skills with the ability to interpret data and generate insights.
• Expertise in paid advertising platforms (Google Ads, Meta) and analytics tools (Google Analytics, Tableau).
• Excellent written and verbal communication skills
• Familiarity with the automotive or technology sectors is a plus.
• Self-starter, comfortable with ambiguity, and able to manage multiple priorities in a fast-paced, dynamic environment.
  
  

Pay Disclosure

Salary Range for Washington and California Based Applicants: $112,100 to $140,100 (actual compensation will be determined based on experience, location, and other factors permitted by law).

Benefits Summary: Rivian provides robust medical/Rx, dental and vision insurance packages for full-time employees, their spouse or domestic partner, and children up to age 26. Coverage is effective on the first day of employment, and Rivian covers most of the premiums.

Equal Opportunity

Rivian is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, ancestry, sex, sexual orientation, gender, gender expression, gender identity, genetic information or characteristics, physical or mental disability, marital/domestic partner status, age, military/veteran status, medical condition, or any other characteristic protected by law.

Rivian is committed to ensuring that our hiring process is accessible for persons with disabilities. If you have a disability or limitation, such as those covered by the Americans with Disabilities Act, that requires accommodations to assist you in the search and application process, please email us at candidateaccommodations@rivian.com.

Candidate Data Privacy

Rivian may collect, use and disclose your personal information or personal data (within the meaning of the applicable data protection laws) when you apply for employment and/or participate in our recruitment processes (“Candidate Personal Data”). This data includes contact, demographic, communications, educational, professional, employment, social media/website, network/device, recruiting system usage/interaction, security and preference information. Rivian may use your Candidate Personal Data for the purposes of (i) tracking interactions with our recruiting system; (ii) carrying out, analyzing and improving our application and recruitment process, including assessing you and your application and conducting employment, background and reference checks; (iii) establishing an employment relationship or entering into an employment contract with you; (iv) complying with our legal, regulatory and corporate governance obligations; (v) recordkeeping; (vi) ensuring network and information security and preventing fraud; and (vii) as otherwise required or permitted by applicable law.

Rivian may share your Candidate Personal Data with (i) internal personnel who have a need to know such information in order to perform their duties, including individuals on our People Team, Finance, Legal, and the team(s) with the position(s) for which you are applying; (ii) Rivian affiliates; and (iii) Rivian’s service providers, including providers of background checks, staffing services, and cloud services.

Rivian may transfer or store internationally your Candidate Personal Data, including to or in the United States, Canada, the United Kingdom, and the European Union and in the cloud, and this data may be subject to the laws and accessible to the courts, law enforcement and national security authorities of such jurisdictions.

Please note that we are currently not accepting applications from third party application services.