Lifecycle Marketing Manager
Thuma provided pay range
This range is provided by Thuma. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
- Working closely with cross-functional partners across Thuma’s Growth/Experience, Digital Product, and Brand/Creative teams, the Lifecycle Marketing Manager will:
- Own the creation and optimization of emails marketing and text marketing — ensuring brand standards are met and technical tracking is functioning
- Lead project management for all email & SMS creative deliverables, with both internal stakeholders and vendor partners
- In collaboration with the Brand and Go-to-Market teams, create a monthly playbook for email and SMS that effectively balances brand, merchandising and performance goals and needs
- Consistently review and report on the performance of Thuma’s email program and test, with focus on finding the “why” and the “now what” insights within the data
- Own the proposal of modifications and tests to run for Thuma’s email and SMS strategy, based on holistic review of the email program performance, account structure, and other brand inspiration
- Build new email + SMS automations that support Thuma’s core business objectives and new Lifecycle initiatives, including improving prospect conversion to customer and building long-term customer loyalty
- Develop foundational understanding of how Thuma customers buy (i.e. which products, which marketing channels), and use that information to propose new automations, personalization in emails, and A/B tests to execute
- Identify priority tests for email + SMS collection on the Thuma site, and report on how those changes impact both sign-ups and prospect conversion to customers
- Working with cross-functional partners across departments, help develop, build and test new programs and solutions that remove hurdles to customer loyalty, give Thuma’s customers a reason to come back, and ultimately build a beloved home & furniture brand
- Support lifecycle marketing execution elements of key cross-functional projects (e.g. Thuma’s recent NYC retail launch)
- Support with ad hoc analysis and reporting around repeat purchase behavior and the overall impact of Lifecycle initiatives, including for cross-functional and executive stakeholders
- Detail-oriented, a second sense for catching typos, linking errors and design inconsistencies
- A natural investigator, with a passion for finding nuggets of information within performance data and finding ways to drive success with that information
- A highly organized and team-first individual who can build cross-functional alignment through clear and consistent communication
- Experience developing campaign calendars and automated marketing strategies for large eComm brands
- Experience working in Klaviyo, with a large customer database
- 5+ years of experience in eCommerce and/or Marketing function at an eComm/DTC brand
- 4+ years of direct experience in Lifecycle Marketing or Retention Marketing, leading the creation of multi-pronged automated flows, building campaign calendars, and QA testing emails sent to 100K+ people
- Strong cross-functional collaboration and communication skills. This role will work effectively with team members across not only the Digital team, but all Thuma departments.
- Strong organizational and project management experience
- An ability to manage competing priorities and timelines, to consistently communicate on project progress, and to thoughtfully, but clearly share project prioritization to both upward leadership and cross-functional partners
- Aptitude for reviewing and using data from disparate and sometimes conflicting sources
-
Seniority level
Not Applicable -
Employment type
Full-time -
Job function
Marketing and Sales -
Industries
Retail
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