Marketing and Community Coordinator

THE FAENA CULTURE

The FAENA Movement is one of culture, art and community. The FAENA Culture is steeped in the warmth and traditions of the south combining authentic and attentive hospitality with the world’s finest amenities. We act as a catalyst in making dreams a reality with the collaboration of ideas. Creating carefully curated spaces paired with excellence in service to delight the most sophisticated guests as they are indulged by the FAENA Culture.

Summary

The Marketing & Community Coordinator at Faena Miami Beach plays a pivotal role in the strategic execution of the District's marketing, and guest feedback initiatives. This position involves managing various aspects of communication, guest interaction, and digital presence. The role includes participating in the Guest Feedback Committee alongside other property managers, ensuring the continuous improvement of guest satisfaction and brand engagement.

General Duties And Responsibilities

GENERAL

• Assist Faena Marketing Director and Faena Marketing Manager on all communications-related functions concerning:
• Marketing & Communications
• CRM
• Website Management
• Faena Business Listings
• E-Commerce
• Creative Initiatives
• Manage and distribute of monthly and quarterly Marketing & Communications reports to executive and corporate team members for the asset management team
• Oversee the bi-monthly events and programming document, collaborating with operations to ensure accurate communication of all event details to agencies and the public.
• Assist with the coordination of guest promotional collateral
• Coordinate media-related inquiries & press visit efforts
• Coordinate and assist with on-site photoshoots
• Organize press coverage & compile comprehensive weekly/monthly reports
• Provide event-specific support
• Assist with digital marketing efforts, including e-mail communication, ad placements & SEO.
  
  

GUEST FEEDBACK

• Manage and promptly respond to all District Guest Feedback including but not limited to:
• Departure Guest Surveys
• TripAdvisor
• Google
• OTA Platforms (Expedia, Booking.com, Priceline)
• Participate in the Guest Feedback Committee to drive quality improvement initiatives
• Manage meetings with key operational teams to discuss quality improvement based on guest feedback.
• Maintain detailed reports on guest surveys and key business profiles
• Analyze customer feedback and provide strategic recommendations for improving overall guest satisfaction and ratings.
• Communicate and coordinate with relevant departments to address and follow up on guest feedback.
• Maintain reports for guest survey.
  
  

PUBLIC RELATIONS

• Coordinate journalist and VIP stay details, preparing the operations team for arrivals.
• Prepare press kits and stay itineraries for journalists
• Compile and distribute press coverage on the District.
• Manage and maintain journalist and publication lists
• Manage and maintain all reference files on publications and advertising
• Ensure press materials and media centers are current.
• Maintain photo library and ensure PR agencies and Sales & Marketing teams have latest imagery
• Prepare quarterly clip books for asset managers.
  
  

WEBSITE

• Ensure website content is current, accurate, and reflects the brand's standards.
• Assist with maintenance of Faena.com including but not limited to (News & Press, Journal Articles, Entertainment Lineups, Events Calendar, Menus, Hours of Operations)
  
  

EMAIL MARKETING

• Work with Marketing Manager to on executing database development strategy.
• Liaise with operations team to gather email marketing cards and input data into database systems
• Collect databases from all in house systems (OpenTable, Delphi, Ticketmaster, etc) and ensure all are up to date
• Review and ensure email marketing is proofread and links work accurately
• Maintain reports for CRM
  
  

DIGITAL

• Ensure all details in the Faena Hotel Miami Beach ecosystem are accurate and up to date
  
  

ADMINISTRATIVE

• Take all departmental calls and field advertising requests
• Draft and maintain internal communications
• Maintain all departmental Dropbox files