Marketing Coordinator

Effy Jewelry, a premier name in fine jewelry, is known for its distinctive, bold, and colorful designs. With over 150 boutiques worldwide, Effy Jewelry offers a unique and vibrant shopping experience to its clientele, underpinned by a commitment to excellence and innovation in jewelry design.

Objectives of the Role:

• Support the Marketing Director and Creative team in executing the company's digital brand strategy.
• Align marketing initiatives with immediate and long-term business goals, optimizing processes and campaign development.
• Support collaboration with media agencies to ensure campaigns meet key performance indicators (KPIs)
• Liaise with Social Team to ensure digital campaigns are cohesive cross platform
• Conduct and analyze market research, forecasts, and trends to inform decision-making.
• Maintain and enhance internal tools (reports, trackers) and provide education and insights to the team.

Key Responsibilities:

• Campaign Management: Communicate objectives, timelines, and deliverables to creative teams. Lead the preparation of marketing briefs and oversee campaign performance reporting.
• Data & Research: Research market trends, customer behaviors, and competitors. Provide insights and reports by analyzing relevant data.
• Collaboration & Strategy: Assist in evaluating marketing strategies alongside various departments (ecommerce, merchandising, creative). Provide support for developing forecasts, setting objectives, and ensuring strategic alignment.
• Innovative Marketing Initiatives: Collaborate with partner teams on new ecommerce projects and gain buy-in from stakeholders.
• Data Gathering: Continuously seek new sources of customer data and make recommendations to improve marketing and sales strategies.

Required Skills:

• 1-3 years of experience in marketing coordination (or internship experience in a related field).
• Knowledge of digital and traditional marketing techniques (paid media, social media).
• Familiarity with data analytics tools and research methodologies.
• Strong communication and presentation abilities.
• Bachelor’s degree (or equivalent experience) in business, marketing, or communications.
• Familiarity with project management tools (Asana preferred) and digital marketing platforms (GA4, Triple Whale, Shopify, Klaviyo, Attentive, HotJar, Facebook & TikTok Business Manager)
• Candidates much reside in NY Metro area and be able to work in a physical office location in person.

Effy Jewelry is committed to diversity in its workplace and is proud to offer equal employment opportunities to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, veteran status, or any other legally protected characteristic in the location in which the candidate is applying. Effy Jewelry applicants are assessed solely on their qualifications for the role, without regard to disability or need for accommodation.