Marketing Director

Overview

We are not just offering a job but a meaningful career! Come join our passionate team!

As a Fortune 50 company, we hire the best employees to serve our customers, making us a leader in the insurance and financial services industry. State Farm embraces diversity and inclusion to ensure a workforce that is engaged, builds on the strengths and talents of all associates, and creates a Good Neighbor culture.

We offer competitive benefits and pay with the potential for an annual financial award based on both individual and enterprise performance. Our employees have an opportunity to participate in volunteer events within the community and engage in a learning culture. We offer programs to assist with tuition reimbursement, professional designations, employee development, wellness initiatives, and more!

About the Role

The Director of Social Media will lead a team of strategic, creative and community-focused marketers, who are regularly interpreting brand strategy, and finding creative ways to activate on social via integrated campaign teams. This function keeps a very close eye on emerging pop culture, trends and innovation and has a deep understanding of social platform technology and algorithmic strategy. The ideal candidate must have excellent collaborations skills, strong leadership, communication and influencing skills, with the ability to be flexible and nimble, regularly pivoting in new directions based on the brand’s evolving needs, department priorities and the current cultural context.

What You’ll Do

• Lead
• Lead, mentor, and manage a team of social media professionals, fostering a culture of creativity and excellence.
• Manage social media and operational budgets, resources, and vendor relationships effectively.
• Own relationships with social agency partners, implementing and evolving our social playbook
• Strategy
• Develop and implement a strategic social media plan aligned with overall business goals and marketing strategies – including customer journeys, influencer strategy and performance marketing background.
• Deeply collaborate with other Marketing Functions (namely Paid Media, Earned Media and Creative Content Functions) to maximize social media’s role in our overall marketing plans.
• Stay updated with the latest social media trends, tools, best practices, and emerging platforms, integrating into the social media strategy as appropriate.
• Develop strategies to acquire new customers while keeping our current audience engaged; grow follower count and increase engagement rate.
• Manage social media advertising, optimizing ad spend and driving maximum ROI
• Monitor and analyze social media performance metrics, providing regular reports and actionable insights to senior management in collaboration with Marketing Analytics.
• Content
• Oversee content creation and curation, ensuring high-quality, engaging, and on-brand content across all social media channels.
• Influence integrated campaign briefs to ensure social-first content is concepted from the beginning and a critical and cohesive component of customer journeys.
• Partner with creative team to ensure content is on brand (look & feel and tone of voice), platform-appropriate and brand-building.
• Community Management
• Build and nurture online communities, actively engaging with followers and proactively managing customer interactions.
• Partner with crisis communication and reputation management to quickly and appropriately resolve issues on social platforms.
• Manage strategies and tools for daily listening & mining of social signals around consumer trends, brand sentiment and qualitative learnings

What We’re Looking For

• Strategic Thinker: ability to develop and implement a comprehensive social media strategy aligned with business goals, anticipating trends and adapting accordingly
• Leadership and Team Management: proven experience in leading, managing and motivating a diverse team of social media practitioners
• Practitionership: deep expertise in top 7+ major social platforms and expertise in process for creating compelling and engaging content across various social media platforms
• Analytics and Performance Measurement: proficiency in social media analytics tools/platforms and ability to interpret data and metrics to drive insights and optimize algorithmic performance
• Paid Social Media Advertising: knowledge of paid social media campaigns and ad management with ability to manage budgets and optimize ad spend for maximum ROI
• Organic Social Media: ability to creatively leverage customer cohorts, consumer insights, and social algorithms to optimize reach of organic content alongside paid advertising for maximum impact
• Brand Management: strong understanding of brand identity and the ability to maintain brand consistency across all social channels
• Collaboration and Communication: strong collaboration skills to work effectively with cross-functional teams and across departments with exceptional written and verbal communication skills

Qualifications

• 10+ years of Social Media experience, with 5+ years in a leadership capacity
• Bachelor’s degree in Marketing, Communications, or a related field (Master’s degree preferred)
• Experience in a blue-chip marketing organization
• Experience in multimedia, large-scale consumer-facing campaigns inclusive of social media
• Direct oversight experience managing social media campaigns
• Direct oversight experience of a brand’s social media platforms and accounts, inclusive of paid, organic and influencer content and tactics
• Experience with brands with multilayered social experiences across the funnel, from higher order social branding to social selling via customer journeys to local independent business owners
• Deep knowledge of consumer social media consumption and behaviors and experience connecting brands to the current customer and the customer of the future
• Agency and/or client-side experience managing cross-channel Social Media campaign strategies
• Experience working in a matrix environment preferred

**Applicants are required to be eligible to lawfully work in the U.S. immediately; employer will not sponsor applicants for U.S. work opportunity**

Compensation: $165,600-$273,700 annual salary, up to 20% annual bonus (results may vary from year to year)