Marketing Manager, Public Sector

Synack's Penetration Testing as a Service platform manages customers' attack surfaces by discovering new assets, pentesting for critical vulnerabilities and gaining visibility into the root causes of security risks. We are committed to making the world more secure by harnessing a talented, vetted community of security researchers to deliver continuous penetration testing and vulnerability management, with actionable results. Synack's PTaaS platform has uncovered more than 71,000 exploitable vulnerabilities to date, protecting a growing list of Global 2000 customers and U.S. agencies in a FedRAMP Moderate Authorized environment. For more information, please visit www.synack.com.

As the Marketing Manager, Public Sector responsible for planning, executing and managing marketing campaigns to drive brand awareness, customer engagement and support our business objectives within the Public Sector space. We are looking for a team member who has experience working with an empowered team focused on driving customer relationship and pipeline opportunities within the Public sector.

Sounds interesting? Keep reading...

You

You will be responsible for the overall public sector go-to-market strategy and campaign management including market research, target audience segmentation, content strategy, as well as manage event execution, digital marketing programs and demand generation programs. You will also collaborate with cross-functional teams and leverage your expertise in marketing strategies to drive results that support the Public Sector team. Your background and understanding of the public sector industry will help drive relevant content, marketing campaigns and engagement to build awareness and demand.

Here's what you'll do

• Develop the go-to-market strategy and marketing campaigns that align with the business objectives of Public Sector customers, prospects, sales and customer success teams.
• Conduct market research and analyze insights in federal agencies and state governments to identify target audience segments and personas.
• Identify and manage ecosystem partnerships to deliver joint go-to-marketing plans within Public Sector
• Develope and individually contribute to integrated marketing programs across cross-functional teams like Account Based Marketing, Demand Gen, and Digital Marketing, and Industry Events to build awareness and increase consideration among public sector buyers
• Collaborate with content and product teams to create compelling and relevant marketing collateral that address the cybersecurity challenges, objectives and missions within federal organizations and position Synack's value proposition and differentiation.
• Leverage all digital marketing channels to maximize campaign reach and engagement.
• Partner with third party event organizations, media outlets and industry associations within public sector to create targeted marketing initiatives.
• Track campaign performance, analyze metrics and provide actionable insights and recommendations for campaign optimization.
• Prepare and present campaign reports and insights to stakeholders, highlighting the key findings and recommendations.
  
  

Here's what you'll need

• A bachelor's or master's degree in marketing, advertising, business or a related field.
• 8+years as a marketing campaign manager, field marketing manager or a similar role specifically within the public sector industry.
• Proven experience in managing comprehensive integrated marketing campaigns with successful omni-channel marketing execution for public sector.
• Excellent writing skills and willingness to take on short copy writing assignments to create compelling and relevant messaging for public sector.
• Background knowledge of industry events that are specifically targeted at public sector and experience executing the show.
• Knowledge of digital marketing tools and techniques, including social media platforms, email marketing, paid digital media.
• Efficient project management skills, with the ability to manage multiple campaigns simultaneously and meet deadlines.
• Strong communication and collaboration skills to work effectively with cross-functional teams and external partners.
• Familiarity of systems and tools like HubSpot and Salesforce for campaign execution, lead management, reporting and metrics to measure and optimize campaign performance.
• Candidates must be US citizens.
  
  

Ready to join us?

Synack is committed to embracing diversity. Our people are our strength. Each addition to our team is an opportunity to grow and diversify our ideas, experiences, and viewpoints. We strive to be inclusive of Race, Ethnicity, Religion, Sex, LGBTQ+, Veterans, Disabilities, and Age. Synack welcomes you!

As a candidate, Synack cares about your privacy. Please view our candidate privacy policy here.

This position has responsibility to ensure Synack's security and privacy posture is maintained.

$110,000 - $160,000 Salary is determined by a combination of factors including location, level, relevant experience, and skills. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. The compensation package for this position may also include equity, and benefits.

For more details about our benefits, please see here. Then for the Employer code, enter: synack