Marketing Program Manager

Come lead with us at Corporate

At Houston Methodist, Marketing Program Manager position is responsible driving preference and volume/impact for assigned programs, service lines, and/or sponsorships, and is accountable for performance against strategy/goals for the assigned area. This client-facing role independently manages relationship with hospital leadership (administrators and chairs) and leads the development, implementation and measurement and optimization of marketing/sponsorship plans. The Marketing Program Manager works with stakeholders to proactively identify problems and creative solutions, developing and presenting business cases to influence strategic change.

People Essential Functions

• Maintains positive relationships with hospital leadership, marketing stakeholders across the system, sponsored organization and vendors as assigned to influence alignment on strategic marketing initiatives that support the organization.
• Independently drives creative solutions with hospital leaders, physicians and other stakeholders.
• Leads communication with authority to individuals and groups in a manner that engages and helps them understand strategy and goals.
  
  

Service Essential Functions

• Independently leads development, creative kickoffs and implementation of marketing/sponsorship plans, campaigns/activations and events. Develops and manages recurring performance reports. Serves as primary resource/subject matter expert to event support staff and/or marketing team in leading assigned projects.
• Manages relationships with vendors for campaigns, events as assigned. Develops budgets, scopes of work, ensuring expectations align with department needs.
• Leads web strategy for assigned service lines/programs in partnership with web team to ensure effective messaging and user experience. Leads conversations as the business expert with writers and designers.
  
  

Quality/Safety Essential Functions

• Drives evolution of strategy by evaluating success of programs, service lines and/or assigned sponsorships/events as well as market and competitive business factors. Develops key insights and initiatives for continuous improvement annually.
• Contributes to development of effective business cases. Presents to marketing leadership, clients and stakeholders in order to influence and facilitate strategic change.
  
  

Finance Essential Functions

• Develops, presents and gains approval of marketing plans and budgets from marketing management.
• Independently measures campaign/program/sponsorship results and proactively seeks opportunities to optimize spending and performance across channels.
• Submits invoices on time, tracks and adheres to budgets for assigned projects. As assigned, manages budget reconciliation in partnership with manager.
  
  

Growth/Innovation Essential Functions

• Independently optimizes strategy and initiatives to grow consumer preference and volume.
• Proactively problem solves when challenges present themselves.
• Leads conversations with hospital stakeholders about overall direction and implementing changes within established marketing plans or initiatives.
  
  

This job description is not intended to be all-inclusive; the employee will also perform other reasonably related business/job duties as assigned. Houston Methodist reserves the right to revise job duties and responsibilities as the need arises.

EDUCATION

• Bachelor's Degree in Business, Marketing, Communications, or related field
  
  

Work Experience

• Seven years of experience related to marketing and communications
  
  

Equal Employment Opportunity

Houston Methodist is an Equal Opportunity Employer.

Equal employment opportunity is a sound and just concept to which Houston Methodist is firmly bound. Houston Methodist will not engage in discrimination against or harassment of any person employed or seeking employment with Houston Methodist on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, status as a protected veteran or other characteristics protected by law. VEVRAA Federal Contractor – priority referral Protected Veterans requested.