Marketing Program Manager

Join the Marketing team of a well-known retail and outdoor recreation brand as a remote Marketing Program Manager. This is a 4-month contract role in which you will lead the development of strategic marketing campaign strategies and marketing communication initiatives by creating a bridge across brand, creative, and media to ensure the brand is delivering the most relevant message to an audience.

Marketing Program Manager Perks:

• Work remotely.
• Opportunity to contribute to the brand’s success by leading the development of marketing campaign strategies and communication initiatives.
• Health, Dental, Vision, 401K benefits.

Marketing Program Manager Requirements:

• 3+ years of Strategic Marketing experience.
• Experience in omni-channel plan development and being accountable for business results from campaigns.
• Ability to look strategically across categories and identify key moments and opportunities for product and culture within a category.
• Be a consumer and lover of culture – follow customer and media trends, dissect how they form, grow and evolve over time and across channels
• Understand the media landscape, both offline and online - Working knowledge and understanding of all channel disciplines, including Media, Shopper/Promotional, PR, Social, Experiential, Multicultural.

Marketing Program Manager Responsibilities:

• Creating marketing campaign strategies inclusive of communication strategy and deliverables; audience journeys, campaign ecosystems, and engagement frameworks.
• Developing consumer engagement strategies that incorporate brand and consumer insights, cultural trends, and category knowledge while ensuring they deliver on the business.
• Providing an understanding of how audiences connect with brands and products through media and technology and how the proper partner, content, and sequencing can tell a holistic story.
• Working with creative teams to amplify their ideas via media strategy, tactics, and creative thought-starters.
• Partnering with the data and analytics teams, to ensure that measurement frameworks, reporting cadences, and campaign optimizations are taking place.

About Profiles:

An award-winning creative and marketing workforce solutions provider. Profiles places the highest caliber candidates in Fortune 500 companies and leading brands, nationwide. Our specialized recruiters represent an elite group of skilled professionals for contract, contract-to-hire, and direct hire positions. Profiles is headquartered in Baltimore, MD with a remote staff of entrepreneurial individuals across the nation.

New job opportunities are listed daily –www.careerprofiles.com

Profiles is dedicated to a long-term vision of diversity, equity, and inclusion. We understand that real change takes time, and we are committed to making sustained efforts that lead to lasting impact. Our long-term vision includes setting ambitious goals, tracking our progress, and remaining steadfast in our commitment to creating a more inclusive and equitable future.