Media Manager

Summary: As the Media Manager for Shaquille O'Neal owned Big Chicken, you will be responsible for developing and executing a comprehensive social/digital media strategy to enhance brand awareness, engage followers, and drive traffic to our locations. You will directly report to the Senior Director of Marketing to ensure alignment with overall brand objectives. This role requires creativity, strategic thinking, and a deep understanding of social media platforms and trends.

Key Responsibilities:

• Develop and implement a social media strategy to increase brand visibility and drive engagement across platforms including but not limited to Instagram, Facebook, Twitter, TikTok, and SnapChat.
• Create compelling content (including graphics, videos, and copy) that aligns with the Big Chicken brand voice and resonates with our target audience.
• Manage all social media channels, including scheduling posts, monitoring engagement, responding to comments and messages, and maintaining a consistent brand presence.
• Collaborate with the marketing team to plan and execute integrated campaigns that support business objectives such as promoting new menu items, special promotions, and events.
• Stay up-to-date with social media trends, tools, and best practices, and incorporate them into our social media strategy to optimize performance and drive results.
• Analyze social media metrics and insights to track campaign performance, identify trends, and recommend adjustments to improve engagement and reach.
• Monitor competitors' social media activities and industry trends to identify opportunities for growth and differentiation.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field (or equivalent work experience).
• Proven experience managing social media platforms for a brand, preferably in the food and beverage or hospitality industry.
• Strong understanding of social media management tools (e.g., Hootsuite, Buffer), analytics platforms (e.g., Facebook Insights, Google Analytics), and content creation tools (e.g., Canva, Adobe Creative Suite).
• Excellent written and verbal communication skills, with a keen eye for detail and the ability to maintain brand voice and tone across all channels.
• Creative thinker with the ability to generate innovative ideas and campaigns.
• Ability to work independently and collaboratively in a fast-paced environment, managing multiple projects simultaneously.

Preferred Qualifications:

• Experience working with influencers and managing influencer campaigns.
• Knowledge of SEO principles and practices.
• Graphic design and video editing skills.
• Passion for food and/or celebrity-driven brands.

Why Join Us: Joining Shaquille O'Neal's Big Chicken means being part of a dynamic team dedicated to delivering exceptional experiences to our customers. You will have the opportunity to contribute your creativity and expertise to grow our social media presence and make a significant impact on our brand's success.