We are looking for a high-energy inside sales/lead generation specialist that can think and operate strategically. Ideal candidate has sales, marketing and/or business development experience.
We are a fun, hard-working, and passionate team with a 4.4 (out of 5) star rating on Glassdoor.
RSW/US is the #1 outsourced lead generation/business development firm for marketing services organizations. Instead of hiring an inside salesperson, marketing agencies hire us.
We opened our doors in 2005 and have been profitable each year. In 2023, we will exceed $3M in revenue.
This is not a telemarketing position, thus not looking for a smiler and dialer. It is entirely inside sales.
Looking to add a savvy communicator and stellar salesperson to our team that can pick up the phone, craft smart, convincing emails, use LinkedIn to connect with marketing-related prospects.
This can be 100% remote, 100% in-office, or hybrid position.
Compensation
Base salary range is $60k-$65k + quarterly bonuses + potential biannual tenure bonuses ranging from $1,700-$3,000 twice a year.
Each inside salesperson represents 4-5 non-competing agency accounts and prospects marketing contacts with the goal of setting meetings for the agencies that he/she/they represent.
It is critical to the position that you have a strong grasp of consultative selling, effective sales email writing, and the ability to research marketing challenges and translate those to your selling efforts on behalf of your clients. Being passionate about seeing your clients succeed is key to success at RSW/US.
While the position is about opening doors with prospects and acquiring first meetings, we are not telemarketers or appointment setters - with any meeting set, there needs to be a legitimate reason to set the meeting. Nothing forced or simply a fact-finding mission on behalf of the prospect.
This is a unique sales position in several ways:
It is 75% sales and 25% account management - effective client communication on progress and account status is critical.
You do not have to find your own prospect leads - we have a team of list builders who create prospecting lists based off client criteria.
You are selling services, not a product, and often these are creative services. Additionally, you're selling the service of multiple accounts to multiple audiences.
A typical day:
You are representing 4-5 non-competing advertising/marketing service agencies and selling their value to prospects.
Every day, you put on "the hat" of one of your agencies and call, email, and use LinkedIn, reaching out to marketers that your marketing agency is interested in meeting with. To these marketers, you look like you're part of the agency. You have an email and voicemail in their agency.
Your job is to set meetings for the agency, making sure those meetings occur (as best you can), prepare your client for those meetings, and assist in nurturing those relationships to close business.
Must Haves
Key to the role is gaining a basic understanding of the categories your agency clients focus on (e.g., CPG, manufacturing, financial services, education), then relaying your understanding of those categories along with your client's expertise to your prospects, so they understand there is a valid reason to meet with your clients.
A good majority of your clients will have content (e.g., case studies, blog posts) bus some have limited amounts. Those individuals truly successful in this position are those who can do the (limited) research necessary to create emails and messaging that will break through to the prospect.
Generic, salesy templates used repeatedly do not equal success in this position.
So, if you can sell create and services firms, are adept at client communications and building relationships with clients, and have strong consultative sales skills, this job is for you!
Requirements for the position:
5+ years in a sales role, preferably inside sales and preferably selling services
Strong organizational skills
Account management experience preferred
Agency experience and/or understanding of the agency world preferred
Research skills (specifically Google searches, category-specific blogs, industry trade pubs)
Employment type
Full-time
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