Paid Media Director

Leading Digital Creative agency is seeking a seasoned Paid Media Director to join our growing team. In this role you will lead the development and execution of innovative media campaigns across many interesting and dynamic clients. As a Paid Media Director, you'll leverage your expertise in data analysis, media planning, and team leadership to deliver exceptional results for our clients.

All candidates who advance to the interview stage will be asked to provide specific examples of their skills and experience as they relate to the key responsibilities outlined in the job posting. This will help us assess your qualifications and determine your suitability for the role. Please come prepared to discuss your accomplishments and how they align with the requirements of the Paid Media Director position.

Key Responsibilities

Strategic Media Planning

• Develop comprehensive media strategies aligned with business objectives, leveraging data-driven insights and advanced analytics tools
• Develop multi-channel media plans that maximize reach, engagement, and conversion across digital and traditional platforms

Platform Expertise

• Utilize platforms like GWI, Nielsen, Comscore, and others to gather audience insights and inform strategic decisions

Performance-Driven Campaigns

• Focus on driving results by optimizing media strategies and campaigns to meet or exceed KPIs
• Use advanced analytics to track and measure campaign performance, making real-time adjustments to improve ROI and ensure that media efforts are delivering maximum impact

Communications Planning

• Develop a communications planning framework to ensure consistent messaging across all media channels
• Work closely with creative and content teams to ensure that media strategies are aligned with campaign messaging

Team Leadership

• Lead and mentor a team of media professionals, fostering a culture of continuous learning and innovation
• Ensure the team is proficient in the use of advanced media planning tools and stays updated on the latest industry trends and best practices

Cross-Functional Collaboration

• Partner with analytics and research teams to leverage consumer insights and ensure that media plans are informed by the latest data and research

Vendor Management

• Manage relationships with media agencies and applicable vendors

Innovation

• Stay updated on industry trends and identify new opportunities for media optimization
• Identify and implement new tools and platforms that can enhance media planning and execution, driving greater efficiency and effectiveness

Budget Management

• Oversee the media budget and provide detailed performance reports

Qualifications

• Minimum of 8-12 years of experience in media strategy, planning, or a related role
• Proven track record of developing and executing successful data-driven media campaigns
• Deep understanding of media channels, consumer behavior, and market trends
• Proficiency in using advanced media planning tools (GWI, Nielsen, Comscore)
• Strong analytical skills and ability to interpret complex data
• Excellent communication and interpersonal skills
• Proven leadership experience and ability to foster a high-performance culture

***This is a fully Remote Role. Hours are 9am-6pm est. no matter what time zone candidate resides in***