Paid Social Associate

Job Title: Paid Social Associate

Job Type: Full-Time Remote

ARMRA Schedule: Monday-Friday 9am-6pm EST

About ARMRA: ARMRA is reimagining the paradigm of immune health by developing natural products that harness bioactives from colostrum - nature's 300 million year old superfood. With the modern environment evolving and everyday chemicals, pollutants, pathogens, and processed ingredients threatening our mental and physical state, our bodies need protection now more than ever. At ARMRA, we use proprietary, Cold-Chain BioPotent Technology, and leverage immune intelligence to protect, restore, and enhance complete immune health and cellular performance. Harnessing the power of colostrum and its 400+ bioactive nutrients, we bring together technology and superfood science, empowering you to face the modern world head on.

We are research-driven and committed to transparency, safety, clean product development, and environmental sustainability. This is an exciting opportunity to work with a high-growth consumer health startup that is rebranding a category and changing the paradigm of health for the modern era.

The Role: We're looking for a talented Paid Social Associate to join our team, supporting the Senior Manager of Paid Social. As you develop expertise across paid social platforms, you'll focus on identifying and engaging qualified prospects to drive conversions through our marketing funnel. Our objective is to scale our acquisition strategy while nurturing customer relationships and engagement, crucial to our business growth.

Responsibilities:

• Launch ads and optimize across paid social platforms to enhance campaign effectiveness and achieve key metrics
• Monitor and analyze campaign performance data to identify optimization opportunities
• Conduct tests on creatives, promotions, and landing pages to optimize engagement and conversion rates
• Collaborate internally to align paid social media strategies with the broader marketing calendar and product announcements
• Stay updated on industry trends, best practices, and innovations to enhance paid social campaigns

Skills & Qualifications

• 1-2+ years of direct, hands-on experience in paid social acquisition, demonstrating a passion for learning the intricacies of the channel and a keen eye for detail
• Experience with uploading ads into paid social platforms, with an emphasis on Meta
• Deep familiarity with performance metrics to optimize campaigns effectively 
• Strong proficiency in Excel/Google Sheets and a deep passion for data-driven testing, consistently seeking out opportunities for growth
• Possess strong attention to detail and a proven ability to thrive in a fast-paced, deadline-driven environment, adept at managing multiple projects simultaneously
• Strong communication skills with the ability to effectively articulate and present paid social campaign concepts and strategies
• Proven track record of successful collaboration with cross-functional teams to align and deliver impactful outcomes 

We are proud to be an equal opportunity employer. All qualified applicants will receive consideration without regard to race, color, ancestry, sex, religion, gender, gender identity or expression, sexual orientation, marital status, national origin, genetics, disability, age, veteran status or other characteristics.