Popcornopolis Marketing Director
Job Details
Level
Senior
Job Location
BLU National Offices - Coppell, TX
Position Type
Full Time
Education Level
Bachelors Degree
Travel Percentage
Up to 25%
Job Category
Marketing
Description
Position Summary:
As a key member of Barcel USA’s team, the Popcornopolis Marketing Director leads marketing efforts by planning, developing, and executing marketing strategies aligned to a global vision. Reporting to the Barcel USA General Manager, the Popcornopolis Marketing Director for this high-potential business leads marketing efforts and partners with teams to implement marketing strategies that drive growth.
Key Job Responsibilities
Education and Work History:
Level
Senior
Job Location
BLU National Offices - Coppell, TX
Position Type
Full Time
Education Level
Bachelors Degree
Travel Percentage
Up to 25%
Job Category
Marketing
Description
Position Summary:
As a key member of Barcel USA’s team, the Popcornopolis Marketing Director leads marketing efforts by planning, developing, and executing marketing strategies aligned to a global vision. Reporting to the Barcel USA General Manager, the Popcornopolis Marketing Director for this high-potential business leads marketing efforts and partners with teams to implement marketing strategies that drive growth.
Key Job Responsibilities
- Define marketing, communication, and new product strategies for Popcornopolis team, aligning with the global and US teams
- Lead the Brand Manager to develop and execute marketing plans and campaigns with markets, ensuring his/her professional growth and development
- Lead financial planning to develop plans and forecasts that drive growth and achieve profit objectives for the company
- Design, plan, and execute effective marketing campaigns in line with the global-regional-local marketing strategy and measure campaign effectiveness and ROI. Manage agencies and campaigns for communication plans
- Define new product launches, then partner with teams to execute. Monitor performance in market
- Manage efforts of cross-functional teams to align marketing efforts with overall business activities
- Understand key performance metrics and tracking tools for market research, forecasts, competitor analyses, campaign results, and consumer trends, and translate results into actionable insights
- Partner with global team to build global brands, then ensure consistent, relevant, and powerful execution of brand messaging
- Partner with cross-functional team to ensure profitable growth
Education and Work History:
- Strong progressive Marketing background with 8+ years of experience
- Bachelor’s Degree in Marketing or a related field. A combination of education, training and experience that results in demonstrated competency to perform the work may be substituted.
- Consumer Packaged Goods or Food Industry experience strongly preferred
- Global experience desired
- Strong people leadership and interpersonal skills to directly manage team members and influence others
- Positive, proactive, “can do” attitude to make an impact
- Strategic and analytical thinker with a drive towards execution and delivering results
- Excellent communication skills and ability to collaborate with multiple teams as well as executives
- Strong project management skills with the ability to multitask and meet tight deadlines in a fast-paced environment
- Ability to lead across a large global organization
- Experience driving business objectives, on time, within budget
- Computer skills and proficiency with MS Word, Excel, and PowerPoint. Ability to learn and be proficient at other analytical tools and data sources.
- Ability and willingness to travel up to 30-40% of the time.
- Proficiency in Spanish preferred
-
Seniority level
Director -
Employment type
Full-time -
Job function
Marketing and Sales -
Industries
Food and Beverage Services
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