PR Manager

About The Role

Nili Lotan is seeking a dynamic PR Manager to develop and execute strategic PR and Communications initiatives for the Nili Lotan brand. 

Responsibilities

• Managing all press and sample loans, gifting and outreach strategy.
• Working proactively to identify opportunities and secure coverage through news stories and product placement across all target media.
• Managing all celebrity and influencer outreach, fostering stylist relationships, guiding PR Assistant on daily tasks and communication with stylist assistants.
• Supporting VIC department and wholesale team on executing seasonal retail marketing activations as needed, including events that are aligned with overall PR strategy.
• Arranging reviews and collection appointments with top publications and stylists in the showroom.
• Supporting external agencies if applicable with in-store and industry events: guest list management, dressing, production and budget tracking.
• Ensuring all PR efforts are centralized around DTC needs and buys, samples, seasonal assets are received on-time and distributed to press and stylists, gifting decks are in-line with DTC buys and properly merchandised, marketing efforts are streamlined per launch dates.
• Monitor industry trends and competitor activities to identify future opportunities.
• Track coverage in press and social media.
• Develop press, influencer and VIP coverage summary reports, as well as any reporting for seasonal initiatives and events.

Qualifications

• 3-5 years of experience in PR or communications role, preferably in luxury fashion, retail or related field.
• Excellent written, communications and strong interpersonal skills
• Strong network and key relationships with press and stylist contacts
• Knowledge and interest in latest media and influencer trends, staying current on fashion, entertainment, culture, art and music.
• Knowledge of relevant system and Proficient computer skills including but not limited to: Adobe Reader; Office 365, Google Suite and Keynote.
• Ability to multitask in a fast-paced working environment. 

Personal and Professional Must-Have Qualities

• Natural Leader
• Intuitive Problem Solver
• Resourceful and Reliable
• Self-Motivated
• Excellent Written and Verbal Communication Skills.

About Us

Nili Lotan is a highly acclaimed ready-to-wear designer based in New York City. A mother of three, she lives in Tribeca with her husband, singer songwriter, David Broza. After graduating from Shenkar College of Engineering and Design in Tel Aviv, Lotan moved to New York where she led design for some of the industry’s most respected names including Ralph Lauren, Liz Claiborne and Nautica. Lotan launched her eponymous brand in 2003, grounded in the belief that a wardrobe should function as an extension of oneself. Her philosophy is that clothes should be clean, sophisticated and functional, offering elements for self-expression. Lotan’s design process is highly intuitive. She is inspired by women with a strong sense of personal style, and draws from art, music and rock n’ roll to design her collection. By designing pieces she herself wants to wear, Lotan’s collection instinctively resonate with a woman’s lifestyle.