Waterford.org is seeking a tenacious and innovative Public Relations Manager to join our Marketing & Communications (MarCom) team. This role is pivotal in amplifying our mission and obtaining media coverage at both local and national levels. As a key player in our organization, you will be responsible for generating compelling story ideas, pitching to media outlets, and ensuring our initiatives gain the visibility they deserve.
Responsibilities
Develop and implement comprehensive PR strategies to promote Waterford.org’s programs and initiatives
Identify and create engaging story angles that resonate with various media outlets
Pitch stories to local and national media, securing coverage that aligns with our mission and goals
Cultivate and maintain relationships with journalists, bloggers, and influencers
Write and distribute press releases, media alerts, and other PR materials
Monitor media coverage and prepare regular reports on PR performance and impact
Conduct on-camera interviews with partners and write scripts for video content
Collaborate with internal teams to align PR efforts with overall marketing and communication strategies
Manage crisis communication as needed, ensuring our messaging is consistent and supportive of our mission
Continuously champion, promote, and advance diversity, equity, and inclusive excellence at Waterford.org
Collaborate on and contribute to organizational DEI efforts and goals
Qualifications
Bachelor’s degree in Public Relations, Communications, Journalism, or a related field
4+ years of experience in public relations, preferably within the nonprofit or education sector
Proficient in using PR and media monitoring tools
Proven track record of securing media placements at local and national levels
Experience conducting on-camera interviews and writing scripts for video content
Strong writing, editing, and storytelling skills
Excellent interpersonal and communication skills
Strong communicator with a high level of emotional intelligence and the ability to talk through issues and develop collaborative solutions
Ability to work independently and as part of a team
About Waterford.org
Waterford.org is an education not for profit with a mission to achieve universal literacy for children through equity, access, and parent empowerment. Waterford creates programs that empower parents and caregivers as a child's first teacher at home and supports teachers in the classroom. Currently, Waterford.org serves over 300,000 children across 43 states every year.
Our Commitment to Equity & Inclusion
Waterford.org's commitment to inclusive excellence is foundational to achieving our mission of universal literacy. Waterford.org is a mission-driven organization, and diversity, equity, and inclusion (DEI) are at the heart of what we do. These values inform our internal culture and drive our external focus on making a difference for children, families and caregivers in underserved communities. At Waterford, we actively seek talent who bring different backgrounds, perspectives, experiences, and identities to their work and demonstrate a commitment to advancing our mission.
Working at Waterford.org
Waterford.org team members are located across the United States and primarily work from home. We anticipate paying between $85,000 - 100,000 for this full time position based on the education, experience and skill level of the individual we hire. In addition to your base salary Waterford has an annual bonus program. We offer a phenomenal benefits package that includes fully paid primary premiums for health insurance, dental insurance, basic life insurance, and disability insurance. New hires receive a one-time HSA contribution. Retirement contributions are matched up to 5% by the organization. Plus, a generous vacation, sick, and holiday offering.
Waterford.org Employee Growth & Applications
At Waterford.org, we truly believe in the boundless potential of our team members and their continuous growth and development. We are dedicated to encouraging a culture that nurtures talent from within, which is why we prioritize internal applicants for all job postings. External candidates may experience a delay in being contacted by our Talent Acquisition team.
Equal Opportunity Employer
Waterford is committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Waterford is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing, Public Relations, and Writing/Editing
Industries
E-Learning Providers
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