Job Summary: The Principal Marketing Analyst will serve as a key strategic advisor, providing deep analytical insights to shape marketing strategies and drive business growth. This role involves leading complex data analysis, developing advanced marketing models, and working closely with senior leadership to influence decision-making. The Principal Marketing Analyst will also monitor market dynamics, optimize campaign performance, and provide guidance on customer segmentation, targeting, and ROI.
Responsibilities
Lead the development of advanced marketing models, including customer segmentation, predictive analytics, and attribution modeling.
Conduct comprehensive analyses of marketing data to uncover actionable insights, trends, and opportunities for growth.
Collaborate with senior leadership and cross-functional teams to influence marketing strategy and ensure alignment with business objectives.
Provide strategic recommendations based on data-driven insights to optimize campaign performance, customer engagement, and brand positioning.
Monitor market dynamics, competitor activities, and industry trends to anticipate changes and adjust strategies accordingly.
Prepare and present detailed reports on marketing performance, including ROI analysis, key metrics, and strategic insights.
Guide and mentor junior analysts, sharing best practices in marketing analytics and data interpretation.
Support the development and execution of data-driven marketing initiatives, ensuring a strong analytical foundation for decision-making.
Qualifications
Bachelor’s degree in Marketing, Business, Statistics, Economics, or a related field; an advanced degree or relevant certifications (e.g., Google Analytics, SQL) is highly desirable.
7+ years of experience in marketing analysis, with a focus on strategic marketing insights and advanced analytics.
Expertise in data analysis tools and software, including Excel, SQL, Google Analytics, and marketing automation platforms.
Proven track record of influencing senior leadership decisions through data-driven insights and strategic recommendations.
Advanced analytical skills, with extensive experience in developing and interpreting complex marketing models.
Excellent communication and presentation abilities, with the capacity to distill complex data into clear, actionable insights.
In-depth knowledge of digital marketing strategies, market trends, and best practices in marketing analysis.
Strong leadership and mentoring skills, with the ability to guide and develop a team of analysts.
Ability to manage multiple high-impact projects in a fast-paced environment, with a strategic and forward-thinking mindset.
Seniority level
Associate
Employment type
Full-time
Job function
Marketing and Sales
Industries
Financial Services, Business Consulting and Services, and Advertising Services
Referrals increase your chances of interviewing at Augment Jobs by 2x