Product Marketing Manager

ABOUT GIVE BACK BEAUTY

Give Back Beauty is a privately owned global beauty group that operates in the development, manufacturing, and distribution of fashion and celebrity-driven brands across fragrances, skincare, makeup, hair, and body care. The name “Give Back Beauty” reflects the fact that sustainability and giving back are integral parts of the business model. The group is the exclusive worldwide partner, under license or other business models, of brands such as Tommy Hilfiger, Elie Saab, Chopard, Philipp Plein, and Iceberg. The company also acts as an incubator of celebrity-driven brands, such as Florence by Mills by Millie Bobby Brown, and acts as a distributor for other perfume and beauty brands such as Dolce & Gabbana, Olaplex, and Billie Eilish. Give Back Beauty sells its products in over 130 countries through the best retailers and direct-to-consumer models.

ROLE SUMMARY

The Product Marketing Manager is the glue between our Brand Marketing and Product Development teams, helping to bring the brand and innovation to life through our product assortment with an obsession on our consumer. This role provides analysis and attention to detail as they execute product strategy and coordinate cross-functionally.

ROLE RESPONSIBILITIES

• Execute the product marketing strategies and act as project manager for all new item launches and product related projects
• Maintain awareness of key industry trends, consumer interests and market indicators
• Perform competitor analysis and identify brand differentiators and opportunities
• Inform product category strategy including skincare, color cosmetics, hair, accessories, etc.
• Draft product briefs including positioning, story development, and benchmarking
• Lead cross-functional communication between marketing and product development
• Coordinate cross-functionally to ensure cohesive branding across all touchpoints including packaging, copy, assets, email, social media, ecommerce, fixtures, customer service, etc.
• Proactively communicate progress, concerns and solutions to keep efforts on target
• Assist with pricing strategy and COGS management
• Help with product launch calendar
• Support the Marketing department with the execution and monitoring of launches and activations
• Support packaging design, including direction, artwork, approvals, dielines, and range boards
• Draft, review, and submit packaging copy for approval, being mindful of claims and regulatory
• Ensure products, packaging, and messaging are in line with brand voice and direction
• Contribute to sampling strategies and coordinate with third party agencies
• Assist with content development and copywriting

QUALIFICATIONS

• Minimum of 3 Years of Relevant Marketing Experience
• Minimum of 2 Years in Haircare Category
• Strong Knowledge of Brand & Product Marketing
• Experience with broader Beauty & Personal Care Industries Preferred