Net2Source Inc. is an award-winning total workforce solutions company recognized by Staffing Industry Analysts for our accelerated growth of 300% in the last 3 years with over 5500+ employees globally, with over 30+ locations in the US and global operations in 32 countries. We believe in providing staffing solutions to address the current talent gap - Right Talent - Right Time - Right Place - Right Price and acting as a Career Coach to our consultants.
Job Title: Public Relation Specialist
Location: New York, NY (local candidate preferred)
Duration: 12 + Months Contract
Client is looking for a PR super star who is passionate about the intersection of entertainment, technology, pop culture, and brand storytelling to join the newly formed America’s PR team. In this role, they will support the team’s charter to advance Client-led storytelling and mission to raise the company’s profile as a leader in immersive entertainment experiences within the Americas market.
The ideal candidate is a self-starter who thrives with ambiguity. Excellent writing and communications skills are a must and an understanding of PR principles like media relations, coverage monitoring, drafting briefing books, writing press releases, and creating media lists should be second nature. The ideal candidate should also have their pulse on the latest social media trends and pop culture moments transforming entertainment and technology.
Responsibilities
Media Relations
Brainstorm pitch ideas thought leadership stories, PR stunts, and other proactive Client-driven story opportunities.
Identify reporters to educate and engage.
Pitch company announcements and proactive story ideas to reporters.
Manage master media list and support team with pulling media lists for launches/announcements, campaigns, events, and tradeshows.
Staff press demos, premieres, screenings and media briefings as needed.
Respond to media inquires.
Creative Writing
Draft compelling communication materials like press releases, blogs, pitches, bylines, and keynote scripts.
Draft briefing books for spokesperson interviews.
Coverage monitoring
Own press coverage monitoring of key Client, partner, and industry stories across all business categories, including Daily Monitoring Report sent to senior executives each morning.
Monitor real-time newsjacking moments to insert Client into pop culture and industry news cycles that drive brand conversation forward.
Compile, analyze, and draft coverage recaps.
Stay on top of cultural, news/media, industry, market and consumer trends.
Other Tasks
Manage Client’s newsroom and ensure media kits are regularly updated.
Manage press release pipeline to track upcoming company and partner announcements.
Draft marketing/sales decks and help pull press quotes for sales enablement efforts.
Support various adhoc research projects as needed.
What Sets You Apart
Team player with an exceptional attention to detail, stellar organizational skills and works collaboratively to manage and balance a variety of projects.
Works well under pressure in fast-paced environments
Ability to synthesize and simplify concepts and turn them into compelling stories.
You have a pulse on the media landscape, pop culture, and other trends.
Affinity for entertainment (i.e. music, gaming, movies/streaming, sports, etc.), consumer technology, and pop culture.
Bonus points if you have experience working with major tech or entertainment brands.
Education
Bachelor’s degree in communications, journalism, marketing, or a related field (or equivalent experience).
Experience:
3-5+ years professional experience in communications, PR, or journalism.
Experience in tech, consumer electronics, and/or entertainment PR or journalism ideal.
Excellent written and verbal skills.
Extensive experience drafting press releases and blog, briefing books, pitches, and other communication materials.
Understanding of media relations and experience pulling media lists/pitching news.
Media analysis and coverage monitoring experience a must.
Competency leveraging PR tools such as Cision, PR.co, Muckrack.
Mix of in-house and agency or journalism experience preferred.
why work with us - At Net2Source, we believe everyone has an opportunity to lead. We see the importance of your perspective and your ability to create value. We want you to fit in—with an inclusive culture, focus on work-life fit and well-being, and a supportive, connected environment; but we also want you to stand out—with opportunities to have a strategic impact, innovate, and take necessary steps to make your mark. We help clients with new skilling, talent strategy, leadership development, employee experience, transformational change management and beyond.
Equal Employment Opportunity Statement
Net2Source is an Equal Opportunity Employer. We believe that no one should be discriminated against because of their differences, such as age, disability, ethnicity, gender, gender identity and expression, religion or sexual orientation. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.
Awards And Accolades
America's Most Honored Businesses (Top 10%)
Awarded by USPAAC for Fastest Growing Business in the US
12th Fastest Growing Staffing Company in USA by Staffing industry Analysts in the US (2020, 2019, 2020)
Fastest 50 by NJ Biz (2020, 2019, 2020)
INC 5000 Fastest growing for 8 consecutive years in a row (only 1.26% companies make it to this list)
Top 100 by Dallas Business Journal (2020 and 2019)
Proven Supplier of the Year by Workforce Logiq (2020 and 2019)
2019 Spirit of Alliance Award by Agile1
2018 Best of the Best Platinum Award by Agile1
2018 TechServe Alliance Excellence Awards Winner
2017 Best of the Best Gold Award by Agile1(Act1 Group)
Regards,
Kapil Sharma
Manager: Client Delivery Services
Net2Source Inc.
Corp. HQ’S: 270 Davidson Ave., Suite 704, Somerset, NJ 08873, USA