R&D Director - End to End Consumer Experience
R&D Director - End to End Consumer Experience
PepsiCo
Plano, TX
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Pay found in job post
Retrieved from the description.
Base pay range
$122,300.00/yr - $242,700.00/yr
Overview
The Global Foods End to End (E2E) Consumer Experience Director will be a visionary and strategic leader to pioneer the development and implementation of end-to-end consumer experience tools and capabilities within the Global Foods Category. This role is critical to influence R&D at a global level and pivot away from only the traditional approach of consumer data to complement with holistic human understanding to provide tools applicable for food and value proposition design that centers around the total experience.
Specifically, this position will enable the organization to have consumer-purposeful products and experience designs integrating elements such as human behavior, emotions, beliefs, motivations, and semiotic principles.
This role will have a global impact by enhancing R&D Foods’ skills and competencies. It will translate consumer and human research into insights, driving consumer-centric decision-making in areas such as renovation, innovation, productivity, stewardship, and design-to-value. This will primarily benefit our core business globally, utilizing a human-centric lens.
The End-to-End Consumer Experience Director will partner cross functionally with internal PEP stakeholders but equally important will also build new strategic partnerships with external discipline experts in this area.
Responsibilities
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity.
If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy.
Please view our Pay Transparency Statement.
The Global Foods End to End (E2E) Consumer Experience Director will be a visionary and strategic leader to pioneer the development and implementation of end-to-end consumer experience tools and capabilities within the Global Foods Category. This role is critical to influence R&D at a global level and pivot away from only the traditional approach of consumer data to complement with holistic human understanding to provide tools applicable for food and value proposition design that centers around the total experience.
Specifically, this position will enable the organization to have consumer-purposeful products and experience designs integrating elements such as human behavior, emotions, beliefs, motivations, and semiotic principles.
This role will have a global impact by enhancing R&D Foods’ skills and competencies. It will translate consumer and human research into insights, driving consumer-centric decision-making in areas such as renovation, innovation, productivity, stewardship, and design-to-value. This will primarily benefit our core business globally, utilizing a human-centric lens.
The End-to-End Consumer Experience Director will partner cross functionally with internal PEP stakeholders but equally important will also build new strategic partnerships with external discipline experts in this area.
Responsibilities
- Defining and deploying, over Strategic Deep Dive (SDD – 5 years), the strategy for E2E Food and Consumer Experience new capabilities applied to the Foods Category to support portfolio growth, portfolio transformation and design to value among others.
- Deploying of new capabilities for End to End Consumer Experience to cross functional R&D partners as Functions (Agro & Ingredients, Process and Packaging), Platform and Regions (PFNA, APAC, LATAM, EUROPE, AMESA) applied to our portfolio and business.
- Evolve our current Product Intelligence program scope into an Experience Intelligence, to capture foresights and signals around our core portfolio globally enabling the build of competitive advantages to provide the maximum value to our consumers.
- Influencing and engaging cross functionally (within R&D and outside R&D) for the deployment of End to End Consumer Experience plans in 2024 (AOP).
- Develop strategic partnerships and alliances with Subject Matter Experts (SMEs), Academia, Research Centers, and Suppliers with differentiated and complimentary-to-PepsiCo know how and capabilities around Food Experience, Consumer Experience, Human Behavior, Food Anthropology (context of consumption) and Semiotics.
- Develop robust training programs to upskill the R&D Foods Category teams, upskilling the current community (~650 employees) and making recommendations for skills when bringing external talent.
- Provide expertise on key transformational programs, in the stages of consumer exploration and research, to consider the angle of an End to End experience – what matters to consumers- instead of a consumer data gathering only.
- Inform the creation of sensory and consumer experience tools for measurement of the end to end experience.
- Willing to travel, typically 30-40%.
- The expected compensation range for this position is between $122,300 - $242,700 based on a full-time schedule.
- Location, confirmed job-related skills and experience will be considered in setting actual starting salary.
- Bonus based on performance and eligibility; target payout is 25% of annual salary paid out annually and an additional target payout of 10% of annual salary is paid out over 3 years following the end of the performance period.
- Long term incentive equity may be awarded based on eligibility and performance.
- Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
- In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.
- BS/MS or higher in Food Science, Psychology, Product Design
- 10+ years of experience in R&D, Consumer Insights, Innovation, or a technical field related to consumer behavior applied to CPG industry – with research and development at the core.
- Knowledge on qualitative and quantitative consumer research.
- Deep understanding of consumer behavioral science including physiology and psychology research to gather and analyze data related to consumer behavior, cognition, and emotional responses.
- Knowledge on qualitative consumer behavior disciplines as sociology, anthropology, and ethnography.
- Strong analytic skills
- Strong scientific skills with proven record of generate high quality research (peer reviewed publications)
- Proven expertise on building capabilities from ground up
- Demonstrated ability to translate business objectives into strategic and tactical project objectives
- Demonstrated skills to manage people and develop talent
- Proven expertise to collaborate cross-functionally and influence the agenda
- Strong communication skills (oral & written)
- Global experience is desired
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity.
If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy.
Please view our Pay Transparency Statement.
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Seniority level
Not Applicable -
Employment type
Full-time -
Job function
Research, Analyst, and Information Technology -
Industries
Manufacturing and Food and Beverage Services
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