This position will oversee the developing of specific plans and projects to ensure short- and long-term growth in the geography assigned related to ensuring the superior execution of all Barcel programs. The RSL will be responsible for auditing commercial activities, such as execution, market saturation, product strategic plans, and category penetration to ensure the growth expected. The RSL will need to influence the distributors on his/her territory to achieve the KPIs defined become a distributor’s counselor and assist in driving the business with a long-term vision. He/She will implement the company's strategy at the operative level within assigned territories/distributors, providing ongoing sales support and ensuring profitable growth for Barcel USA. Formerly Divisional Sales Manager.
Responsibilities
Embrace, Embody, and lead with a Growth Mindset Vision and act upon the vision and values of Barcel.
Achieve expected individual performance to goal for established Barcel KPI’s (Sales, VPO, Service, Saturation, Voids, and execution -strategic/marketing/promotion).
Responsible for communication, planning and execution of Barcel Customer and Marketing strategies.
Aligns on and sets goals for all Barcel Customer and Marketing strategies.
Tracks and Shares performance to goal for all Customer and Marketing strategies.
Responsible for ensuring and validating BBU & Barcel orders are aligned with Customer and Marketing plan strategies.
Responsible for Development support and Execution of Barcel Brand Stewardship in the Market in coordination with Barcel/BBU/DSDE COE.
Responsible for executing and understanding of communication OTIF process for Barcel from BBU DC to BBU SC.
Coordinates and Ensures implementation of all Barcel training in assigned geography.
Coach and Develop BBU sales Operations “In Market” on shared KPI’s/Goals/ Standards, expectations are 60% or 3 days.
Communicates and validates POS material expecations to BBU to ensure strategic, promotional, marketing and “Gold standard” Barcel Execution.
Conducts period Business reviews with BBU sales operations. (KPI, Customer, Marketing results).
Responsible to lead and act as a vision Carrier for DSDE (BBU way to coach, BBU way to sell, BBU way to operate, BBU way to WC Merchandising, BBU way to Safety Excellence)
Responsible for establishing and maintaining key customer relationships in assigned areas to drive Barcel Performance.
Responsible for execution of Coordination and Development of Barcel to BBU project support- Multistep- “1800.”
Ensure all BBU sales Operations are aligned to Barcel forecast for assigned area.
Develops store visits for focused underperforming Customers/Channels/Categories for all distribution models.
Responsible for execution of Barcel “Competing to Win” messaging in BBU sales Centers to support Barcel strategic objectives.
Support and lead Safety in assigned areas.
Executes Leader Standard work for the Regional Sales Leader role.
Creates and shares weekly calendar with the Director of Sales.
Communicates effectively with all functions.
Qualifications
Bachelor’s degree or equivalent work experience
5 years sales experience in consumer goods, management, sales, negotiation, finance and team managing industry.
Proven DSD experience
Must be able to travel, domestic 50%
Barcel USA LLC is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, disability, gender, age, national origin, sexual orientation, gender identity, marital status, pregnancy, veteran status, or any other classification protected by law. This policy applies to all aspects of employment, including recruitment, hiring, promotion, compensation, reassignment, layoff, discharge, education, training, and all other working conditions.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Sales and Business Development
Industries
Food and Beverage Services
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