Research Analyst

Research Coordinator | SPE1JP00002089 | Culver City, CA 90232

PR: $45 per Hour on w2

Duration: 1+ Months

Job Title: Senior Research Analyst

Start Date: ASAP

End Date: Leave coverage; 6 weeks with the option to extend depending on whether the leave is extended

4x/week onsite in CUL

Original Job Title: Senior Research Analyst

Description:

The Senior Analyst is part of a holistic team that supports production of content across all platforms of television: Network, Cable, Syndication, SVOD, and digital platforms. This position will work on current titles from Client Television’s slate, tracking performance while also delivering critical analyses and impactful data to inform a wide range of strategic decisions. The Senior Analyst will work across the organization with stakeholders in Marketing, PR, Current Programming, and with our iconic roster of show creators. This position will be the Research brand lead responsible for a variety of SPT series across different genres and platforms.

Responsibilities:

Function as a Research brand lead for select Client TV titles. This position will be the central point of contact for SPT stakeholders looking for deeper dives into series performance analytics and audience behavior trends related to the shows they are responsible for

Build strong partnerships and collaborate with teams across the organization to support the pick-up, maintenance, and renewal of SPT titles

Collect and analyze data from multiple sources (audience measurement, syndicated, primary, etc) in order to synthesize and develop a cohesive story, enabling stakeholders to make informed decisions

Present findings to Client’s Current Programming, Marketing/PR, and Merchandising teams, as well as to program creators, writers, producers, and directors

Emphasize turning data and insights into actionable recommendations. Present and socialize findings throughout the organization

Update and maintain research work on a regular basis through SPT’s internal research socialization portal

Produce regular insights deliverables (memo, tracking etc)

Create additional custom analyses as necessary

Assist with data validation and enrichment when onboarding new data sets. Continuously drive toward data insights improvements and efficiency by simplifying, automating, refining metrics, and supporting the production of new reports and dashboards where needed.

Experience/Skills:

Passion for all forms of television and content, and foundational knowledge of TV and streaming landscape

Bachelor’s degree

2+ years in Television Research

Familiarity with media metrics and methodologies across all platforms – national, local, digital, etc.

Experience with Nielsen Ratings and products, including: NNTV, NPower (National TV Toolbox), SVOD Content Ratings, Total Content Ratings, Ad Intel, Fast Affiliates

Proficiency with WRAP Overnights and Sweeps

Proficiency with analytics tools like Tableau and Excel

Proficiency with Microsoft Word and PowerPoint

Able to distill and effectively communicate complex information clearly and concisely

Must be comfortable multi-tasking and prioritizing while maintain strict attention to detail and accuracy

Excellent written and verbal communication skills

Flexible, collaborative personality, quick learner, and strong, pro-active work ethic

Enthusiasm and curiosity, comfortable with change