Senior Account Executive, Enterprise Brands - Performance Marketing Solutions

Nift is disrupting performance marketing, delivering millions of new customers to brands every month, and we are actively looking for a Senior Account Executive to join our team. We are a well-managed, data-driven, cash-flow-positive company with a customer-first mindset. After three years of consecutive 100% YoY growth, we aren't slowing down – we're ready to scale to be one of the largest sources of customer acquisition in the U.S. and soon globally. Our investors are the same tech insiders who invested in Fitbit, Warby Parker, Wayfair, and Twitter, and we are ready to demonstrate impact at the same scale as those companies.

The role:

Our Enterprise Performance Marketing Solutions team focuses on acquiring customers and scaling campaigns among enterprise eCommerce, Direct-to-Consumer (DTC), subscription and streaming brands. In this role, you will take the lead in building strategic partnerships and growing strategic categories within our customer base. You will identify, prospect and qualify advertisers, understand their performance goals and conversion paths, and demonstrate how Nift's consumer touchpoints could positively impact their growth. Success in this role requires strong sales instincts, a proactive approach to lead generation, and the ability to articulate Nift's value to potential clients. A detail-oriented mindset and excellent organizational skills will be essential as you manage the entire sales cycle from prospecting to close.

What you will do:

• Sales Development and Prospecting: Research and identify potential enterprise brands to target high-potential clients for which Nift can meet performance marketing and user acquisition goals.
• Lead Management: Quickly engage with inbound leads from marketing campaigns, qualifying prospects and identifying opportunities to close deals.
• Solution Selling: Conduct discovery calls to understand each client's unique needs and customer acquisition challenges, tailoring Nift's solutions to meet their desired goals.
• Deal Negotiation: Lead negotiations, including pricing and contract terms, to secure mutually beneficial agreements that align with the client goals and Nift's growth objectives.
• Client Relationship Management: Build strong relationships with decision-makers at ecommerce brands, becoming their trusted advisor and primary point of contact.
• Sales Pipeline Management: Develop and maintain a robust pipeline, providing accurate updates, forecasts and reporting progress toward acquisition targets.
• Cross-Functional Collaboration: Work closely with teams in marketing, customer success, data science and operations to ensure smooth client onboarding and ongoing success.
• Market Insights: Become a category expert for Nift. Stay current with industry trends, competitive landscape, and market shifts to continuously refine sales strategies and offer valuable client solutions and insights.
• Prospecting and Lead Generation: Identify and research potential e-commerce brands with the highest growth potential, keeping abreast of industry trends and market developments.
• Solution Selling: Conduct in-depth discovery with prospective clients to understand their business goals, marketing challenges, and present/past customer acquisition strategies.
• Tailored Presentations: Develop compelling and customized presentations that showcase Nift's value proposition, highlighting how our solution can effectively address each specific need and contribute to their success.
• Deal Negotiation: Lead contract negotiations, including pricing, terms, and performance objectives, while ensuring the partnership is mutually beneficial and aligned with company objectives.
• Relationship Building: Build rapport, establish trust, and develop strong, long-lasting relationships with key stakeholders at e-commerce & DTC brands, eventually becoming a trusted advisor.
• Collaboration: Work closely with internal cross-functional teams, including client success, marketing, operations, finance, and analytics, to ensure seamless onboarding and successful implementation for acquired brands.
• Pipeline Management: Develop and maintain a robust sales pipeline, managing the sales process from prospecting to closing deals and accurately forecasting opportunities
• Market Insights: Stay informed about the industry landscape, market trends, and competitor activity, providing valuable insights to the team and adapting strategies accordingly.
  
  

What You Need:

• Minimum of 7 years of experience in digital advertising sales, with a proven track record of hitting/exceeding quotas when acquiring performance marketing focused customers
• Solution-Selling Approach: Strong ability to understand client needs, recommend tailored solutions, and concisely articulate our value proposition.
• Relationship Building Talent: Persuasive communication skills that add credibility, both in writing and in person, and the ability to connect with all levels of a marketing organization up to the CMO.
• Ability to Navigate Ambiguity: We'll be entering new market categories without a set playbook, so an experimental mindset and comfort with testing new ideas is critical.
• Results-Driven: Strong motivation to open up new opportunities, hit aggressive targets, and continue to set the bar higher as we improve our processes and product.
• Proven Sales Success: a strong track record of wins from prospecting to closing deals, and deep relationships within the digital marketing industry
• Industry Knowledge: A detailed understanding of the performance marketing landscape, including measurement approaches, attribution and incrementality challenges, and other performance marketing platforms
• Data Driven: able to translate campaign data and third-party insights into compelling sales messaging, and connect the dots between client goals and platform performance to find a path to consistent success.
  
  

What You Get:

• Competitive compensation and benefits (401K, Med/Dental/Vision)
• Great opportunity to join a growing, cash-flow-positive company
• Measurable personal impact on Nift's revenue, company growth, scale, and future success
• Work remotely