Senior Brand Manager

Job Summary: We are seeking a dynamic and experienced Senior Brand Marketing Manager for a four-month contract role in Atlanta, GA. The ideal candidate will be responsible for developing and executing comprehensive brand marketing strategies that enhance brand awareness, drive customer engagement, and support business growth.

Key Responsibilities:

• Develop and implement brand marketing strategies to achieve business objectives
• Lead the creation and execution of integrated marketing campaigns across various channels (digital, social media, print, etc.)
• Conduct market research and analyze consumer insights to inform marketing strategies
• Manage and optimize the brand marketing budget to maximize ROI
• Oversee the development of marketing materials, including advertisements, promotional content, and product packaging
• Monitor and report on the performance of marketing campaigns, providing actionable insights and recommendations
• Stay up-to-date with industry trends and competitor activities to identify opportunities for brand growth
• Mentor and lead a team of marketing professionals, fostering a collaborative and innovative work environment
• Conduct monthly budget reviews
• Manage the monthly retail calendar for site, email, organic social, and paid media
• Oversee monthly creative reviews for owned and paid channels
• Review influencer partner selections, content briefs, and content creation on a monthly basis

Qualifications:

• Creative thinker with a passion for storytelling and brand building
• Proficiency in marketing software and tools (e.g., Google Analytics, CRM systems)
• Self-starter who can problem solve quickly and easily work independently
• Excellent communication & organization skills given complexity of internal and external business partners
• Experience with developing and overseeing high-frequency multi-channel campaigns
• Strong project management skills with the ability to move between strategic initiatives to day-to-day tactical execution tasks
• Strong creative vision with an eye on business objectives
• Background in brand management a plus, with new product launch experience