At Revlon, we create beauty innovations for everyone that inspire confidence and ignite joy every day.
Breaking beauty boundaries is in our company’s DNA. Since its game-changing launch of the first opaque nail enamel in 1932 (and later, the first long-wear foundation), Revlon has provided consumers with high-quality product innovation, performance, and sophisticated glamour. Elizabeth Arden made waves as a woman-led beauty company in the 1920s. In 1931, Almay became the original hypoallergenic, fragrance-free beauty brand.
Today, Revlon resiliently continues its legacy as a leading global beauty company. Our diverse portfolio—which consists of some of the world’s most iconic brands and product offerings in color cosmetics, skin care, hair color & care, personal care, and fragrances—is sold around the world through prestige, professional, mass, and direct-to-consumer retail channels. These brands include Revlon, Revlon Professional, Elizabeth Arden, Almay, American Crew, CND, Cutex, Mitchum, Sinful Colors, Creme of Nature, Britney Spears, Christina Aguilera, John Varvatos, Juicy Couture, Ed Hardy and more.
We honor our heritage, embrace change, and applaud diversity. We champion our employees and celebrate our consumers.
We are Revlon, together, transforming beauty.
Major Duties
Build marketing framework and continuously evolve
Fully understand Target consumers and build strategy to engage with them
Full understanding of prestige skincare journey and understanding EA skincare portfolio
Understand the market/competitors to build competitive marketing mix to win market share / each channel of distribution
Develop and execute marketing programs for the Americas region, ensuring successful implementation of the plan (on time & in budget), working with cross-functional teams
Recommend unique marketing ideas, including marketing initiatives and programs that help strategically improve sales and profitability
Analyze opportunity for new product launches, make recommendations based on sales and profit analysis inclusive of add / delete audit
Work in close collaboration with Global and Sales to influence the new launch plans and overall support for the US
Drive the growth and development of assigned categories through the proposal and execution of the portfolio / product strategy and its promotional calendar
In partnership with Sales and Global Marketing, identify trade needs/ opportunities; develop pricing and distribution strategies, prepare presentations for cycle and strategy meetings with retailers
Develop and steer strategy for Non-Revenue budget and oversee forecasting each season
Make strategic recommendations for print collaterals and supervise production (in-store visuals, collateral and retailer specific)
Ensure brand cohesiveness across all brick & mortar doors despite customization by doors
Ensure brand guidelines are respected in all instore merchandising executions
Lead information flow between Global Marketing and Sales Team (IBP)
Provide guidance on forecasting for Innovations and promotional programs working in close collaboration with Sales Operations, Business Development and Global
Manage and develop marketing skills of direct reports
This role is part of the US Marketing team, working across the Elizabeth Arden Prestige Portfolio, an iconic prestige brand in a dynamic retail environment
Knowledge And Skills
7+ years of marketing experience in skincare marketing or brand management.
Prestige Beauty channel experience in the US Market
Strong strategic, analytical, and problem-solving skills
Knowledge in all areas of marketing including the ability to provide analytical insights, develop and implement marketing programs
Ability to innovate, develop and execute against all product initiatives
Must be a self-starter
Ability to work collaboratively across functions, work independently, and take initiative when appropriate
Creative thinking and flexibility – ability to multitask and handle pressure in a fast-paced environment
Time management skills and ability to prioritize projects as necessary
Good verbal and written communication skills
Knowledge of market trends and consumer preferences
Proficient in power point, excel, word
Experience managing direct report(s) a plus
Education
Bachelor’s Degree
MBA preferred
The base pay range for this position in New York City is $130,000 – 150,000/ year; however base pay offered may vary depending on skills, experience, job-related knowledge, and location. Certain positions may also be eligible for short and/or long-term incentives as part of total compensation.
Employees (and their families) are eligible for medical, dental, and vision benefits. Employees are covered by the company-paid basic life insurance policy. Other benefits offered to employees include but are not limited to the following: long-term disability, supplemental life insurances, flexible spending accounts, critical illness insurance, group legal, identity theft protection, etc. Employees are also able to enroll in our 401k Retirement Savings Plan.
Employees are also enrolled in our company-paid short-term disability insurance (the benefit commences upon hire and allows for a portion of base salary for up to 26 weeks if you are disabled).
Employees will also receive 3 weeks of vacation, pro-rated based on date of hire for the 1st year of employment and twelve paid holidays throughout the calendar year.
This role is eligible for an annual bonus based on company performance.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Personal Care Product Manufacturing
Referrals increase your chances of interviewing at Revlon by 2x