Senior Marketing Manager

Overview:

We’re seeking an entrepreneurial Senior Marketing Manager who excels at brand storytelling and out-of-the-box thinking to join the Verb marketing team. Under the direction of the VP of Marketing, the Senior Marketing Manager will lead marketing for Verb, including long-term strategy, innovation pipeline, annual marketing plans and end-to-end launch elements to achieve business objectives with your team. This role will utilize consumer research, CRM data and industry insights to identify white space opportunities and inform strategy, decision-making and adjustments as necessary. In addition, they will manage the end-to-end launch process, from product ideation to go-to-market strategies focused on the consumer journey, in collaboration with Product Development, Creative, Digital and other key cross-functional partners.

Tasks & Responsibilities:

• Support the VP in developing and implementing the 3-year brand strategy, including limited edition, GWPs and Holiday
• Own end-to-end marketing processes, including all go to market activities
• Directly manage detailed marketing calendar for both new products and re-support priorities in collaboration with Project Management, Product Development, Creative, Digital and Operations teams
• Organize new product launch kick-off meeting with cross-function teams
• Optimize portfolio, assessing financial implications of innovation and discontinuations
• Create key launch documents (Launch strategy decks, Forecasting decks, Retailer presentations)
• Responsible for the creation of briefs (New Product, Design and Creative/Communication), ensuring deliverables are aligned with launch objectives, and all briefs are executed and delivered on-time
• Drive the conceptualization of 360 launch plans from strategic brief through execution with cross-functional teams to ensure cohesive messaging across all touch points
• Drive digital first asset development in partnership providing clarity on deliverables, best practices and messaging priorities
• Collaborate on influencer strategy with in-house Social Team + PR agency
• Work collaboratively with Sales teams (Retail + Professional) on materials for market and distributor meetings as well as merchandising and creative needs.
• Lead post-mortem analysis of new launches and campaigns, summarizing and sharing learnings to inform future initiatives and optimize effectiveness
• Stay ahead of emerging global trends, competitive activity, and innovations globally, infusing insights + data into strategies for future brand growth
• Conduct in-depth market research to identify trends, customer insights, and competitive landscapes, translating findings into actionable brand + campaign plans

Skills & Abilities:

• 5-7 years of work experience in marketing, preferably in beauty
• Bachelors Degree in Marketing, Business or a related field required. MBA a plus.
• Entrepreneurial mindset, comfortable with ambiguity + creating processes + collaborative partnerships to set up a high growth brand for success
• A passionate, energetic team-oriented individual with strong interpersonal skills - dynamic, flexible, positive attitude
• A creative thinker with experience with innovation, product storytelling and disruptive go-to-market activities that drive awareness and build brand equity
• A hands-on self-starter with strong organizational and prioritization skills who is comfortable with fast turnarounds and tight timelines
• Strong execution, leadership and consensus building/decision making skills
• Ability to think strategically, operationally and creatively
• Passionate about beauty; relentlessly up-to-date on emerging and future trends
• Strong knowledge of and ability to apply sustainability best practices
• Ability to collaborate with cross functional teams to develop creative solutions in dynamic and changing business environment
• True passion for leading teams, mentoring and developing the success of others
• Ability to anticipate needs, innovate, multi-task and excel in a fast-paced environment
• Superior project management skills, tracking multiple parallel deadlines with exceptional attention to detail
• Strong oral, written, communication and presentation skills
• Proficient in MS Office Suite (Word, Excel, PowerPoint)