Senior Vice President, Sales and Marketing (SVP)
Senior Vice President, Sales and Marketing (SVP)
recruit22
Chicago, IL
See who recruit22 has hired for this role
The SVP will lead sales, marketing, advertising, and brand strategy. Oversee Digital Marketing and Community Outreach teams, driving patient attraction. Unify teams under a cohesive vision, leveraging internal and external resources to build a strong patient funnel. Additionally, will be in charge of optimizing department structure for scalability and new location openings.
Key Responsibilities:
Digital Marketing:
- Drive digital promotions across paid ads, SEO, social media, blogs, and industry sites.
- Collaborate with Finance and Data teams to optimize marketing spend.
- Monitor market trends impacting patient decisions, competition, and financial goals.
Marketing Strategy:
- Enhance our brand messaging across various stakeholders.
- Plan hyper-local out-of-home campaigns and collaborate on creative projects.
- Set performance targets and establish reporting mechanisms.
Community Outreach/Sales:
- Strengthen partnerships with referral sources in targeted markets.
- Lead a performance-driven team to cultivate new referral relationships.
- Align with executive leadership to meet growth targets and monitor performance.
- Drive market expansion strategies based on outreach insights.
Required Experience & Skills:
- Minimum 10 years in healthcare marketing leadership; addiction treatment experience preferred.
- Familiarity with MAT and OTP settings.
- Experience managing distributed sales teams.
- Proven ability to scale marketing functions in growing businesses.
- Strong stakeholder relationship-building skills.
- Budget management expertise.
- Proficiency in CRM systems, Google AdWords, and Microsoft Suite.
- Comfort in a metric-driven environment; travel <15%.
Key Responsibilities:
Digital Marketing:
- Drive digital promotions across paid ads, SEO, social media, blogs, and industry sites.
- Collaborate with Finance and Data teams to optimize marketing spend.
- Monitor market trends impacting patient decisions, competition, and financial goals.
Marketing Strategy:
- Enhance our brand messaging across various stakeholders.
- Plan hyper-local out-of-home campaigns and collaborate on creative projects.
- Set performance targets and establish reporting mechanisms.
Community Outreach/Sales:
- Strengthen partnerships with referral sources in targeted markets.
- Lead a performance-driven team to cultivate new referral relationships.
- Align with executive leadership to meet growth targets and monitor performance.
- Drive market expansion strategies based on outreach insights.
Required Experience & Skills:
- Minimum 10 years in healthcare marketing leadership; addiction treatment experience preferred.
- Familiarity with MAT and OTP settings.
- Experience managing distributed sales teams.
- Proven ability to scale marketing functions in growing businesses.
- Strong stakeholder relationship-building skills.
- Budget management expertise.
- Proficiency in CRM systems, Google AdWords, and Microsoft Suite.
- Comfort in a metric-driven environment; travel <15%.
-
Seniority level
Mid-Senior level -
Employment type
Full-time -
Job function
Sales and Business Development -
Industries
Staffing and Recruiting
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