Social Media Manager

21.co is the world’s leader in providing access to crypto through simple and easy-to-use products.

21.co is the parent company of 21Shares, one of the world’s largest issuers of cryptocurrency-backed exchange-traded products (ETPs) – which is powered by Onyx, a proprietary technology platform used to issue and operate cryptocurrency ETPs for 21Shares and third parties.

21Shares was one of the first to issue a bitcoin ETP in 2019 and manages a suite of ETFs in the U.S., including a spot bitcoin ETF and 40’ Act vehicles.

The company has offices in Zurich, London, and New York. 21.co was founded in 2018 by Hany Rashwan and Ophelia Snyder.

About the Role

21Shares is eager to hire a passionate and innovative Copywriter. This creative-minded individual will collaborate cross-functionally, working to improve content comprehension and effectively close the knowledge gap in our buyer's journey.

Key Responsibilities

• Execute complex, high-quality content reflecting the voice and tone of 21Shares for blogs, SEO articles, educational product-based reports, landing pages, and other marketing materials in a clear, concise, and accessible format
• Support video and social content, working closely with the coordinator to publish work on appropriate channels.
• Work with external partners to produce partner content, reports, and co-marketing with vendors and other non-contracted industry partners
• Manage compliance approvals and updates for written content
• Identify gaps in our existing messaging and define ways to strengthen our brand and voice

Qualifications:

• 3-5 years of experience writing financial copy
• A Bachelor's degree in Marketing, Advertising, English, or Journalism
• A self-starter with the ability to prioritize work within a complex and fast-paced environment
• Passion or interest in crypto, ETPs, or traditional finance
• Ability to work independently as well as part of a team and navigate/coordinate with various groups within the organization

(NYC only) Pursuant to Section 8-102 of title 8 of the New York City administrative code, the base salary range for this role is $80,000 - $110,000. Total compensation packages are based on a wide array of factors unique to each candidate, including but not limited to skill set, years & depth of experience, certifications and specific office location. This may differ in other locations due to cost of labor considerations.