Social Media Manager, Racquet Sports

Passion. Creativity. Integrity. Teamwork. Ambition. Innovation. These are the qualities that have made Wilson Sporting Goods Co. the number one sports equipment brand in the world. And these are the qualities that our global team embodies every day as we pursue one shared bold mission: to ignite the true potential in every athlete.

We know that great people are what makes our brand great. We know that teams who bring a variety of skill sets, experiences, and perspectives to challenge the status quo and create game-changing product means we are doing right by the athletes and coaches we serve. And that’s why we work with each member of our team to help them dream, discover, grow, and realize their own full potential.

Evolving the sports world and being the best partner for players is no small task. We are continually looking to add hard-working, ambitious, team-first individuals who desire to make a difference —and who love to help others win. Join us.

What You'll Do

In response to our growing business needs, we are excited to announce the creation of a new position: Social Media Manager. This position is responsible for developing and growing our social media presence across new and existing social media platforms and establishing new presences, as appropriate. The goal of the Wilson Racquets Sports social media strategy is to build, nurture and grow loyal communities as well as leverage brand social media platforms to promote our products, generate awareness, grow brand loyalty, and ultimately drive an increase in sales.

Specific Responsibilities Include, But Are Not Limited To

• Generate a global social media strategy, which includes channel and content creation plan that aligns to overall business goals by region.
• Proactively work within a global and regional matrix organization structure to effectively collaborate and support the regional social media execution.
• Stay current on social media platform updates and ensure that best practices are being applied across the board.
• Support or lead the development of recommendations for the Wilson Racquet Sports team.
• Develop and present reports to leadership including establishing metrics, gleaning community insights, and delivering recommendations on a regular basis.
• Develop recurring social platform and social monitoring reports and paid social analyses to inform social media recommendations.
• Gather and analyze insights from across social and communicate learnings to the larger marketing and leadership team.
• Manage the daily moderation of communities posting strategy and optimization.
• Be the eyes and ears of the brand across the entire social media industry, including monitoring competitors in the space and surface relevant learnings to the team.
• Identify conversations or crisis that requires response and route through the appropriate departments for resolution.
• Locate and engage potential advocates within the brand’s social community.
• Oversee consistency of brand presence in social on a global level, which includes cascading strategies, providing feedback on content and content approaches, ensuring proper knowledge of how the Wilson brand is expressed in social media (market to market).
• Establish social influencer strategy, including overall goals, target audience and social platform campaigns.
• Execute social influencer plan, including briefing creative development, capturing social media content, with the goal of creating long-term online advocacy of the brand, and reporting the results and key learnings of such campaigns.
• Be the social media expert by growing the social acumen of counterparts across the organization, including thoughtful communication of plans and results, and proactively thinking ahead of potential needs and questions.
  
  

What We're Looking For

This role requires a bachelor’s degree in journalism, literature, public relations, communications, marketing, multimedia, creative design, or related field. We are looking for a candidate with minimum 5-8 years of relevant experience include strong experience planning, people management, and executing social media initiatives in a corporate or agency setting.

Other Qualifications Include

• Community engagement/building experience with the ability to design and execute consumer facing social media opportunities and trends in the marketplace.
• True subject matter expertise in social media platforms with having a significant first-hand experience with major platforms, their differences, benefits, and unique features.
• Understands how to work in a global corporate role and indirectly manage regional social media accounts and teams.
• Experience leveraging social media management and analytics tools, including, but not limited to Sprout, Sprinklr, HootSuite, etc.
• Proficient with writing, editing, and crafting content for the social media accounts.
• Know-how with capturing the video and photo content for the social media accounts.
• Self-motivated and takes initiative and ownership, and continually looks for ways to improve processes and platforms.
• Proven ability to effectively manage multiple projects across multiples brands in a dynamic environment with strong organizational, communication and follow-through skills as well as limited resources and budgets.
• Creative Problem Solver who has a high level of creativity, both with problem-solving and program development; must be able to generate creative ideas AND collaborate with Creative Services.
• Avid Racquet Sports Fan who can speak authoritatively and authentically about racquet sports, specifically tennis and pickleball.
• Excellent written/verbal, time management and quantitative/analytical skills.
• Power Point skills, from content development to professional, streamlined formatting.
• Available to travel approximately 25% of the time, including weekdays, weekends, and evenings as required by events and business needs.
  
  

What We’ll Provide

Located in the vibrant, sports-centric city of Chicago, Wilson Sporting Goods Co. global headquarters sits along the lakefront with first-class access to a burgeoning creative, innovative, energetic and active professional community. We offer an open, collaborative, high tech work environment with best in class amenities and perks, including:

• Medical, dental and vision
• Pre-tax transit discounts
• 401(k) with company match
• Life insurance
• Paid maternity/paternity leave
• Professional development opportunities
• Volunteering programs
• Team building outings
• Discounts on Wilson and Amer Sports products
• Smart casual dress (yes, jeans every day!)
• On-site health club
• Summer hours
• Company-sponsored sports leagues/teams
• Fun, active company outings around major sports events
  
  

Wilson Sporting Goods Co. is an equal opportunity employer. Qualified applicants will be considered without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity, gender expression, protected veteran status, disability, or any other legally protected characteristics.