Sr. Communications Manager

Company Profile

The Solar Energy Industries Association (SEIA) is the national trade association for the solar and storage industry and represents more than 1,200 member companies and 263,000 Americans working across the United States. SEIA is leading the transformation to a clean energy economy and is creating the framework for solar to reach 30% of U.S. electricity generation by 2030. We work with our member companies and strategic partners to fight for policies that create jobs in every community and shape fair market rules that promote competition and the growth of reliable, low-cost solar power.

SEIA does this by supporting pro-solar policies at the state and federal level, developing cutting-edge market research, hosting educational events and webinars, and serving as the voice of the solar and storage industry.

SEIA employees are passionate, forward-thinking leaders who start every day knowing that their work makes a difference. SEIA values diversity and fosters an inclusive, lively company culture that celebrates team success. The association has earned numerous awards for its work and company culture and was named by the Washington Post as a 2023 and 2024 Top Workplace and a Best Nonprofit to Work For by the Nonprofit Times.

The Solar and Storage Industries Institute (SI2) is the charitable and education arm of SEIA. The institute uses policy research, public education initiatives, and direct outreach to policymakers to explain the benefits of clean energy and develop pathways to widespread solar and storage use.

This position requires a cover letter to be submitted with the resume. Please also include a link to your portfolio or work samples in the cover letter.

Position Summary:

The Senior Communications Manager reports to the Executive Director of SI2 and works closely with the Senior Program Director and Director of Operations and Development. The Senior Communications Manager will play an important role in the organization’s media relations and social media activities and will help advance the organization’s thought leadership in breaking down barriers to clean energy deployment.

The Senior Communications Manager will help SI2 raise its profile, influence the national conversation on clean energy and climate change, and reach the organization’s goals in the Solar+ Decade.

Core Duties & Responsibilities:

• In consultation with the Executive Director and other key staff, designing and executing a holistic communications strategy with campaigns that raise the profile of SI2 and disseminates its content to relevant audiences.
• Advancing thought leadership opportunities for SI2’s spokespeople by drafting blog posts, drafting and pitching op-eds, and developing other digital pieces of content that highlight SI2’s findings and results.
• Assisting with media relations, to include: drafting and distributing press releases, pitching news stories, preparing spokespeople for media interviews, fielding media requests, and coordinating press calls to support SI2’s announcements and other media engagement efforts.
• Supporting SI2’s social media presence by creating engaging digital content that supports SI2’s projects. This includes writing social media copy, developing graphics, and creating short videos like Instagram Reels and TikTok videos.
• Tracking and analyzing the effectiveness of SI2’s traditional media and digital media activities.
• Assist with special media projects as they arise.
  
  

Requirements:

Professional Experience, Education & Other Qualifications:

• 4-6 years of experience working in public relations, policy communications, digital communications, social media and/or association communications. Knowledge of climate issues and the clean energy industry is preferred.
• Strong written and verbal skills and proven ability to communicate to a variety of audiences.
• Ability to produce and distribute engaging digital content that advances an organization’s voice or objective, including blog posts, press releases, webpages, fact sheets, editorials, and more.
• Experience executing digital and public affairs campaigns designed to further a brand’s reach and influence.
• Strong knowledge of media relations best practices and proven ability to engage with the press.
• Experience working in content management systems like WordPress, content record management systems like Salesforce, event management platforms like Eventbrite, and the ability to quickly learn other programs and platforms as needed.
• Capable of developing social media strategy and experience curating a brand’s presence on Twitter, Instagram, LinkedIn, Facebook and/or TikTok.
• Ability to be adaptable and work under time-sensitive deadlines in a fast-paced and collaborative team environment.
• Knowledge of design platforms like Adobe Illustrator, Photoshop, InDesign and video editing programs like After Effects, Premier Pro, and Final Cut is strongly desired but not required.
  
  

Working Conditions

• Work in a remote office environment that is suitably equipped with internet and telephone access.
• Quarterly travel to Washington D.C. and other occasional meetings across the country may be included.
  
  

Compensation Range

$80,000-$85,000 annually, based on experience and excellent benefits package

Working at SEIA

SEIA/SI2 values diversity, inclusion and equity within our organization and the promotion of these values across the solar industry. We strive to welcome different perspectives, identities, and backgrounds, regardless of job function in order to create a more resilient organization that supports a strong, equitable solar industry. SEIA/SI2 envisions an industry that is committed to fostering a culture of inclusivity. We aim to achieve this by encouraging openness and transparency about diversity issues and progress. We will develop strategies, programs, and tools that seek to equalize opportunities within SEIA/SI2 and allow for discussing and sharing best practices within the solar industry.

SEIA/SI2 provides equal employment opportunities (EEO) to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, homelessness, or any other characteristic protected by federal, state, or local laws. SEIA/SI2 complies with applicable federal, state, and local laws governing nondiscrimination in employment in every location in which we employ staff. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

SEIA/SI2 is an EVERIFY employer.