Sr. Director, Demand Generation & Digital

We’re looking for problem solvers, innovators, and dreamers who are searching for anything but business as usual. Like us, you’re a high performer who’s an expert at your craft, constantly challenging the status quo. You value inclusivity and want to join a culture that empowers you to show up as your authentic self. You know that success hinges on commitment, that our differences make us stronger, and that the finish line is always sweeter when the whole team crosses together.

We are looking for a dynamic and strategic Sr. Director of Demand Generation and Digital to lead Alteryx into our next phase of growth. As the pipeline generation leader for the company, you will rally the sales, product, and marketing teams around an integrated strategy. You will work cross functionally to create, execute, and measure global demand generation programs, with an eye toward experimentation and optimization across every phase of the customer journey.

We are looking for a digital marketer with deep inbound marketing expertise and familiarity with multiple GTM motions spanning high-velocity, ABX, and Lifecyle marketing.

Responsibilities

• Develop and execute demand generation strategies that drive new logo growth and revenue expansion
• Collaborate with sales, product, and operations teams to align demand generation efforts with business goals
• Cultivate strong executive relationships and become the internal pipeline expert
• Experiment across inbound and paid channels for each customer segment to find and scale points of efficiency
• Inform and optimize our marketing technology stack to support new and expansion revenue efforts
• Build the reporting, analytics, and attribution capabilities necessary to illuminate program efficiency and contribution to the bottom line
• Manage and grow the campaigns, performance, and website marketing teams
  
  

Qualifications

• Proven track record (likely 12+ years) of driving demand generation and pipeline growth in a B2B/SaaS technology environment
• Proven experience driving both high velocity (low touch) and ABM (high touch) digital programs
• Hands on expertise in paid (SEM, programmatic, paid social, etc) and organic (SEO, email) channels
• Experience optimizing websites for usability and business outcomes
• A natural leadership with inspiring management and communication skills
• Expertise in instrumenting marketing tech stacks to match strategic needs
• Thinks in numbers with deep analytics and company-wide reporting expertise
• The agility and energy to continually evaluate strategies and make necessary adjustments
  
  

Compensation

Alteryx is committed to fair, equitable, and transparent compensation. Final compensation will be determined by various factors such as your relevant work experience, education, certifications, skills, and geographic location.

The salary range for this role in Southern California, Colorado, Washington, and Rhode Island is $190,000 - $245,000.

In addition, you may be eligible for other compensation, such as a bonus. Employees may also be eligible for a wide range of other benefits, including medical, retirement, financial, wellness, time off, employee discounts, and others.

Find yourself checking a lot of these boxes but doubting whether you should apply? At Alteryx, we support a growth mindset for our associates through all stages of their careers. If you meet some of the requirements and you share our values, we encourage you to apply. As part of our ongoing commitment to a diverse, equitable, and inclusive workplace, we’re invested in building teams with a wide variety of backgrounds, identities, and experiences.

Benefits & Perks

Alteryx has amazing benefits for all Associates which can be viewed here.