Sr Manager, Market Research and Strategy

Description

Reporting directly to the VP of Market Research, the role of Senior Manager of Market Research and Strategy provides research and insights that help drive strategic marketing and product decisions that focus on brand, improving customer experiences, and building new sources of revenue. The Senior Manager of Market Research & Strategy, along with their small team, are a strategic partner for new product development and marketing efforts and a go-to source of customer, prospect, and market insights.

We’re excited to hire a new Sr. Manager, Market Research & Strategy who can:

• Oversee the design, execution, and delivery of research studies focused on key customer segments (personas) attitudes and behaviors, tech/product solution usage and feature optimizations, brand strategy and positioning, and iterative idea and concept testing
• Ability to run minimal 6+ studies of differing complexities at different stages of the research lifecycle at once, manage people and research agency partners; adeptly interpret and prioritize business questions and needs while balancing quick-turn ad hoc requests
• Serve as a role model for research objectivity, quality, integrity, and actionability
• Manage research agency partners
• Lead a team of one, to include performance, development, coaching, and day to day direction
• Lead the development of research methodologies and tools that are innovative and aligned with industry best practices
• Collaborate with cross-functional teams to integrate research findings into product development process
• Analyze and interpret complex data sets to generate actionable insights and recommendations for decision-making
• Present research findings and strategic recommendations to senior leadership and stakeholders
• Monitor industry trends, competitors, and market dynamics to inform strategic decision-making
• Develop and maintain relationships with external research partners and vendors
• Mentor and coach junior members of the research team
• Drive continuous improvement in research practices and processes to increase efficiency and effectiveness.
  
  

There is no perfect candidate, but we are looking for:

• Passion to want to make local government work better and desire to dig deep to do it
• Comfort with meeting new people from all over the US in new and different locations and a genuine curiosity to learn about each of their universes
• Extensive and broad experience in Consumer Insights, Product Insights, Market Research, and Competitive Intelligence within the tech sector particularly as it relates to innovation / emerging businesses
• Strong background in data analytics and primary research (qual and quant) with confidence to create research mixed methods plans and tight timelines
• Strong problem defining and solution skills, intellectual curiosity, and love of innovation and collaboration – ambiguity is seen as opportunity to be creative; start-up research experience another plus
• Advanced Excel and PowerPoint skills required, proficiency with statistical software also a must (e.g., SPSS, R, Q, etc.)
• Significant experience analyzing and synthesizing data across industry, customer/prospect worlds, and secondary research to deliver actionable insights and recommendations; experience with Census / government available data and Salesforce data a big plus
• Ability to communicate complex ideas in efficient and compelling ways to influence senior executive decision-makers
• Strong practical understanding of how local government and public-serving agencies work, tech solutions used to get the jobs done, and a keen interest to learn how their work impacts the public they serve
• Smart leveraging of insights and resources from vendors, tools, and outside data sources
• Advanced degree (master’s or beyond) in research field such as science, psychology, finance, economics, communications, etc. or business or bachelor’s degree with 3+ years industry/sector relevant work experience
• Note: We know that excellent candidates can have all sorts of backgrounds and experiences, so please don’t hesitate to apply even if you don’t meet 100% of the listed requirements!
  
  

We offer competitive salary and benefits packages, including health insurance, retirement plans, flexible time off, and a commitment to Diversity, Equity, Inclusion, and Belonging. If you are passionate about technology and want to make a meaningful impact in your community, we’d love to hear from you.

We are an equal opportunity employer and value diversity at our company. We desire to have our employees reflect the diverse communities we serve, and we recognize that diverse and inclusive teams lead to more innovation and better financial returns. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Compensation And Benefits

• Estimated Salary Range: $119,100 - $181,100 – full grade range annually. The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience and is based on a 40-hour work week.
• Benefits: Comprehensive health insurance, dental insurance, vision insurance, Flexible Time Off, 401(k) plan, and more.
  
  

What is our hiring process?

• Introductory Call with a member of our Talent Acquisition team.
• First Interview with the Hiring Manager
• Second Interview- Panel Interview with up to 4 CivicPlus Team Members
• Interview Project Activity- This activity is designed to give us insight into your problem-solving approach and methods.
• Offer
  
  

Please note that the specifics of this process may vary based on the position you're applying for.

About CivicPlus

CivicPlus® is a trusted technology company dedicated to empowering government staff and powering exceptional digital experiences for residents. With a comprehensive suite of solutions that combine to form THE modern Civic Experience Platform, we strive to create one-stop, frictionless, interactions that delight residents and help staff collaborate and work efficiently. As a result, government administrations that choose CivicPlus realize greater trust and satisfaction among their community members. Backed by over 25 years of experience and leveraging the insights of more than 850 team members, our solutions are chosen by over 10,000 customers and are used daily by over 340 million people in the U.S. and Canada alone.

PLEASE NOTE: CivicPlus is currently unable to provide visa sponsorship for this position. Applicants must be authorized to work in the US.

Employment Practices

• CivicPlus is proud to be an Equal Employment Opportunity employer. At CivicPlus, we celebrate and support diversity for the benefit of our employees, products, clients, and communities we serve.
• Upon receiving an offer of employment, candidates must complete required pre-employment background screen. Offer of employment is contingent upon this post-offer screening process. All testing will be conducted by a licensed independent administrator, which will follow testing standards and background screens in accordance with state law.
• We are committed to providing equal employment opportunities to all qualified individuals and will make reasonable accommodations for individuals with disabilities during the interview process. If you require an accommodation, please let us know in advance so we can make appropriate arrangements. We welcome and encourage candidates of all abilities to apply for this position.
  
  

Please be aware of scammers who may fraudulently allege to be from CivicPlus. These types of fraud can be carried out through copycat websites, fake email addresses claiming to be from our company, or social media. We do not ask for your personal information such as bank account numbers, identification numbers, etc through social media or chat-based apps, nor do we request or send money for the purchase of business equipment or request interviews via text message. If you suspect fraud, please report it to your local authorities, as well as reaching out to us at [email protected] with any information you may have.