At Macy's, Inc. we're on a mission to create a brighter future with bold representation for all. This is our Mission Every One. We know that each person here is unique. So we respect and invest in each individual to create growth, pride, and satisfaction. If we are able to bring our whole selves to work, it translates into a more abundant and wider array of ideas and energy for all to benefit from. Our success will be built on amazing colleagues, working together.
Job Overview
The SVP, Executive Creative Director (ECD) will inspire, lead, and build best-in-class breakthrough creative integrated marketing campaigns and ensure a cohesive and innovative brand presence across various consumer touchpoint and platforms.
What You Will Do
Provide visionary leadership to the creative team, setting strategic direction and fostering a culture of creativity, collaboration, and excellence.
Promote creative improvement and development contributing to a culture of innovation, excellence and accountability.
Create unique value propositions based on unmet human needs, societal trends, and product proof points
Articulate compelling insights-based narratives and create visual expressions that resonate with customers and drive brand love
Define and create aspirational worlds of meaningful equities for our brand
Orchestrate brand-defining creative solutions that address strategic business objectives.
Develop creative concepts that differentiate the brand and resonate with the target audience.
Develop key messaging and positioning that effectively communicates the brand's value proposition.
Utilize consumer insights and market data to inform creative decisions and refine campaign strategies.
Stay current on industry trends, emerging technologies, and best practices in advertising and creative strategy.
Act as a trusted strategic advisor to Macy's CMO and senior leadership, offering valuable insights and recommendations on creative direction and marketing strategies.
Drive cross-functional collaboration and alignment by cultivating strong relationships with key stakeholders across departments and levels of the organization, ensuring cohesive brand experiences.
Lead the conceptualization and execution of all advertising campaigns, including print, digital, and video content, ensuring alignment with brand standards and strategic objectives.
Ensure consistency in brand messaging, imagery, and tone across all creative deliverables, maintaining brand integrity and cohesion.
Collaborate with external partners, agencies, and vendors to enhance Macy's creative capabilities and expand its reach and impact in the market.
Stay ahead of industry trends and emerging technologies, proactively identifying opportunities for innovation and differentiation in the marketplace.
Foster a culture of continuous improvement and excellence within the creative team, instilling a commitment to pushing boundaries and delivering best-in-class creative solutions.
Skills You Will Need
Strategic Vision: Demonstrated ability to develop and execute creative strategies that align with overarching marketing objectives and brand vision. A strategic thinker with a data-driven approach to decision-making, continuously striving for measurable results.
Inspirational Leadership: Proven track record of providing visionary leadership to creative teams, fostering innovation, collaboration, and excellence.
Cross-Functional Collaboration: Strong collaboration skills to work effectively with diverse teams including marketing, merchandising, and digital departments to ensure cohesive brand experiences.
Brand Development: Expertise in driving the development of visually compelling assets and multimedia content that resonate with target audiences, reinforcing brand identity and values.
Talent Development: Proven ability to recruit, mentor, and develop high-performing creative teams, fostering professional growth and succession planning.
Communication: Excellent communication, collaboration, and interpersonal skills, enabling the ability to influence and inspire cross-functional teams.
Efficient Project Management: Strong project management skills to effectively prioritize and manage multiple projects in a fast-paced environment, ensuring timely delivery and quality outcomes.
Who You Are
Dedicated to fulfilling ideals of diversity, inclusion, and respect that Macy’s aspires to achieve every day in every way.
Candidates with a bachelor’s degree or equivalent work experience in a related field are encouraged to apply.
10-15 years of combined experience in creative leadership roles, with a significant portion in agency settings.
10+ years of experience with a proven track record of success in leading creative teams within advertising or marketing agencies, working with diverse clients and industries.
5+ years of experience in retail or consumer-focused environments, demonstrating an understanding or retail-specific challenges and opportunities.
Able to work a flexible schedule based on department and company needs.
What We Can Offer You
An inclusive, challenging, and refreshingly fun work environment
Competitive pay and benefits rooted in principles of equity
Performance incentives and annual merit review
Merchandise discounts
Health and Wellness Benefits across medical, dental, vision, and additional insurance
Retirement Savings Plan with 401k match opportunity
Employee Assistance Program (mental health counseling and legal/financial advice)
Resources for continuous learning, career growth, and leadership development
8 paid holidays
Paid Time Off (first year prorated depending on start date)
Tuition reimbursement program
Guild education benefit funds 100% of tuition, books, and fees in designated programs
Colleague Resource Groups (CRGs) and give-back/volunteer opportunities
Empowerment and autonomy to perform impactful work with tangible results
About Macy’s
Now is an exciting time for a Macy's career as we continue to focus on creating exciting and memorable experiences for every Macy's customer, whether their journey starts online or in the store. Our opportunities in Sales, Merchandise, Operations, Customer Service, Warehouse, Marketing, and other areas let you express your creativity and commitment to excellence, grow your career and make a difference to your Macy's colleagues and customers.
Bring your creativity, energy, and ideas to the Macy's team – Apply Today!
This job description is not all-inclusive. Macy's, Inc. reserves the right to amend this job description at any time. Macy's, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.
MARKETING00
This position may be eligible for performance-based incentives/bonuses. Benefits include 401k, medical/vision/dental/life/disability insurance options, PTO accruals, Holidays, and more. Eligibility requirements may apply based on location, job level, classification, and length of employment. Additional benefit details are available at macysJOBS.com.
Seniority level
Not Applicable
Employment type
Full-time
Job function
Marketing and Sales
Industries
Retail Apparel and Fashion, IT Services and IT Consulting, and Retail
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