SVP National Sales

About Us

OLIPOP was founded in 2017 by Ben Goodwin and David Lester. Ben and David have been working together for nearly a decade to find accessible solutions to bring the benefits of digestive health to as many consumers as possible. OLIPOP is a deliciously refreshing tonic that is crafted with prebiotics, botanicals, and natural plant fiber to support your microbiome and benefit digestive health. We're on a mission to provide an affordable, delicious alternative to soda that delivers leading-edge health benefits to mainstream consumers.

OUR TEAM

At Olipop our values lead the way we create our products, engage with each other, and interact with our community. While we’re invested in our product, we’re equally invested in personal development. We’re tightly knit, we’re genuine and we’re always pushing the envelope to do a better job than we did the day before. Our team is also fully remote, requiring us to be resourceful, creative and collaborative to support our fast-moving business.

To best serve our diverse community of customers, we also seek to recruit and include people with a diversity of abilities, backgrounds, and cultures.

What You’ll Need

Working at a start-up can be as much a personal journey as it is a professional one. To succeed at a company like Olipop, you must be comfortable with failing, learning, and adapting. You need to be curious, optimistic, and able to find a way when it seems impossible. You must be confident enough to express your ideas but humble and open to learning from your experiences and from others. If this is the approach you take to life, then we’d love to hear from you.

THE ROLE

The SVP National Sales (Off Premise & eCommerce) will own the customer, the customer interface and the development of the commercial objectives and plans to deliver OLIPOP’s strategic business objectives within the National Sales Organization – Off Premise & eCommerce. This will include, but is not limited to, the following chains: Walmart, Target®, Kroger, Whole Foods Market, ALBSCO, Wegman’s, Publix, Ahold, Sam’s Club, Costco, CVS, Walgreen’s, 7-Eleven, Circle K, Wawa, and Amazon.

Responsibilities

• Partner with the CCO for the development of a long-term market and category growth vision and strategy for OLIPOP within the beverage category, both domestically and globally
• Shape OLIPOP’s integrated multi-year growth strategy and lead the development of Sales capabilities.
• Lead all aspects of Olipop National Sales (Off Premise) organizations within the US.
• Direct the development of strategic and operating plans that will achieve both the short, mid and long-term business objectives
• Team & talent development with focus of performance through continuous execution, optimization and digitalization of key processes on key platforms
• Responsible for Customer P&L’s and driving significant revenue and profit growth
• Develop Channel and Customer growth strategies that strengthen our brand and aid in expansion into additional channels and across our category
• Oversee the development and reporting around annual, quarterly and weekly KPIs
• Partner cross-functionally across teams to strategize and execute growth initiatives (Commercial Strategy, Supply Chain, Finance, Marketing, Human Resources).
• Make sure to develop and nourish a strong network within all relevant channels, key Customers and with key industry group
• Key influencer into annual, quarterly & monthly forecasting grounding knowledge of Category, Customer, Competition & Brand. This includes partaking in all cross functional supply and demand planning routines to ensure we balance supply and demand shifts to maximize business results across markets and channels.
• Lead the team in the creation of compelling, holistic selling materials that make our products and programs irresistible to our customers by demonstrating the value of our recommendations and opportunities for growth
• Build the appropriate playbooks, scorecards and metrics, and compliance tools that help us deliver flawless execution of in market activities
  
  

Qualifications

• 15+ years of experience in fast growing CPG organizations
• Experience in selling to National Sales Off Premise Customers and building relationships at the most senior levels.
• Experience in selling to Amazon and retailer eCommerce.
• Experience in growing, leading and developing a team of world-class sales professionals
• Experience collaborating with executive leadership for short-term and long-term strategic planning
• Experience in managing budgets and resource planning
• Has been part of product launches or commercialization end to end, including having input into the planning process and timelines
• Has successfully overseen market expansion into new markets (and countries)
• Data-driven leader that has created forecasts or strategic plans by using consumer insights, IRI, Spins and/or Nielsen data
• Proven experience with growth and scaling a successful CPG brand
• Experience in beverage preferred
  
  

Reports To

Chief Commercial Officer

Compensation

$275,000-$285,000 base salary + bonus

We are proud to be an Equal Opportunity/Affirmative Action Employer. Olipop does not discriminate on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factor. Applicants and employees are protected from discrimination under Federal law. For more information, please see EEO is the Law.