Trade Marketing Manager

The Trade Marketing Manager leads the full funnel brand presence and voice for Bubs across North America with the shoppers at assigned retailers. This role collaborates closely with key account/sales, and internal Marketing and business units on a daily basis. This role will be the internal expert on shopper behaviour and needs, representing the needs to drive success in the Marketing function.

Key Responsibilities

Maximise shopper conversion through the development and execution of compelling and increasingly personalized shopper experiences through retailer & digital channels.

Develop and execute comprehensive retail Marketing strategies to drive foot traffic, sales,and brand loyalty.

Ensure all decisions/ recommendations are truly Data Driven Marketing (insight driven) and convert more transactions along the path to purchase.

Develop the shopper marketing strategy, lead the activation calendar, optimise Retail Media with the appropriate media agencies, in conjunction with the Account Manager & VP of Marketing.

Collaborate with the sales team to align marketing efforts with sales objectives, ensuring a cohesive approach to retail success.

Deliver a clear shopper marketing strategy that delivers on business objectives and leverages data driven marketing to accelerate the growth in our priority channels as defined by the Strategic Channel Matrix.

Ensure shopper Marketing activations deliver on objectives and are analysed for continuous improvement.

Analyse market trends, consumer behaviour, and competitive landscape to identify growth opportunities.

Stay abreast of latest trends and industry insights.

Manage and optimize the trade Marketing budget, ensuring cost-effective campaigns and initiatives.

Monitor and report on key performance metrics, providing insights and recommendations for continuous improvement.

Build and maintain relationships with key retail partners and stakeholders.

Work closely with the global Marketing team to localize and implement global campaigns at the regional level.

Requirements

• Bachelor’s degree in Communications, Marketing, or a related field
• Expertise in Retailer relationships and practices
• Demonstrated success with retailer advertising/media co-marketing planning, execution & analysis
• Demonstrated success with point of sale/merchandising processes and standards
• Demonstrated success leading external agency relationships, multiple agency models preferred
• Expertise to problem solve, bias for results, and strong communication skills
• Ability to influence cross-functional decisions and work across a complex organization
• Demonstrated consumer-first mindset
• Familiarity with event and partnership program relationship management and execution
• Demonstrated success with content development and touch point intersection with owned properties
• Proficiency in MS Office tools, particularly Excel and PowerPoint
• Excellent written and spoken communication skills

As a Bubs team member, you are an ambassador and custodian of our brands and culture. As such we aspire to live & uphold our vision, values & personality every day.

Vision: To inspire new generations of healthy, happy bubs

Goodness: We believe in wholesome, healthy food and a positive approach to life.

Very Best: We believe in being thorough and uncompromising, sticking to our ethics no matter what.

Honesty: We believe in 100% transparency, this is ‘clean’ food from a brand you trust

Playfulness: We believe in the joy of family Tme, the pleasure of sharing happy moments and being together.

About Us

Founded in 2006 by an Aussie mom, located on the northern beaches in Sydney, the Bubs Australia business has now grown into Australia’s fastest growing infant formula business, and is listed on the Australian Stock Exchange, providing safe, clean and trusted baby food range, cater for all feeding occasions and stages of a child’s development during their first 1,000 days of life.

Since our humble beginnings, the Bubs Australia company purpose has remained constant with our commitment continuing to be our focus to grow happy, healthy families through clean nutrition. Today, Bubs® is a global brand, having grown our market presence in infant formula and baby food products nationally, in major supermarkets, pharmacies and online throughout Australia, as well as exported to ten markets across China, Southeast Asia, and most recently, the USA.

In 2020, Bubs Australia entered the US market and set up our Aussie Bubs head office, at first offering our FDA compliant label Aussie Bubs Toddler Formula, catering for the nutritional needs of toddlers aged 12months to 36 months. Since then, Aussie Bubs has experienced significant growth, after responding to the FDA’s calls for support, our Bubs® A2 Beta-Casein Protein, Bubs Organic® Grass-fed, and Bubs® Easy-Digest Goat Milk Infant Formula, were all successfully awarded FDA Exemption Discretion allowing for safe importation into the US Market.

Today, more than 800,000 Bubs Infant Formula Tins have landed in the U.S. with Bubs Infant Formula now on shelf nationally in more than 6,500 stores across 42 States, including Walmart, Kroger, Albertson Safeway and Target, as well as thrive.com and amazon.com. This incredible growth has been spearheaded retailers, consumers and health care professionals recognising the need for Bubs® clean nutrition and our uncompromising focus on safety, high quality ingredients and stringent product standards.

And we have received outstanding reviews, feedback and such positive and heartfelt thanks from so many American families in the short time we have been available in the US market!

We are now ready to take the next leap in our incredible growth journey and searching for passionate team members to join our growing team, to help drive the immediate and long-term growth of Aussie Bubs brand across American families!

PLEASE ONLY APPLY IF YOU HAVE SPECIFIC TRADE MARKETING EXPERIENCE AS OUTLINED ABOVE.

Only successful candidates applying for this role will be contacted to proceed to video interviewing.

Please note this role is required to work on-site a minimum 3 days a week.