Vice President, Marketing
Vice President, Marketing
Alkeus Pharmaceuticals, Inc.
Cambridge, MA
See who Alkeus Pharmaceuticals, Inc. has hired for this role
About Alkeus Pharmaceuticals:
Alkeus Pharmaceuticals, Inc. is a late-stage biopharmaceutical company developing transformative therapeutics to address serious, progressive eye diseases that lead to blindness. Our lead compound, gildeuretinol (ALK-001), is an oral investigational drug being developed for the treatment of Stargardt disease (STGD) and Geographic Atrophy (GA) secondary to dry age-related macular degeneration. For additional information, please visit our website at www.alkeuspharma.com
Position Summary
The Vice President of Marketing will be a key driver of our brand strategy, responsible for developing a brand plan and executing comprehensive marketing plans that align with our business objectives and resonate with our target audiences. This role requires a blend of strategic vision, hands-on execution, a deep understanding of biotech, rare and ophthalmology (Retina) specificities. The VP of Marketing will lead marketing strategies, collaborate closely with other departments to drive brand awareness, brand positioning, and product attribute communication.
Primary Responsibilities
- Lead pre-commercialization marketing activities including brand planning and execution, patient identification and digital efforts
- Create a comprehensive marketing plan aligned with the company's overall goals, including brand positioning, key messaging, and targeted audiences (patients, ECPs, caregivers, etc.)
- Partner with Medical Affairs and patient advocacy on ECP and patient educational initiatives
- Build relationships with KOLs, patient advocacy groups, and healthcare professionals
- Develop patient marketing strategies, plans and identified resources needed
- Develop brand positioning and marketing programs based on customer insights
- Partner with operational excellence and sales management teams
- Oversee the development and execution of multi-channel marketing campaigns across various platforms
- Understand and strictly apply US regulations and guidelines for marketing treatments for rare diseases. Contribute to an efficient and compliant medical and legal review process
- Partner with IT and agency to support Gildeuretinol product launch
- Develop and manage the marketing budget, ensuring efficient allocation of resources
- Understand Stargardt genetic specificities to create relevant plans
- Partner with sales leadership to implement the brand strategy and develop impactful materials
- Establish clear objectives and key performance indicators (KPIs) to measure the success of marketing plan implementation
- Partner with legal and compliance to ensure the implementation of compliant messages and programs
Qualifications:
- Bachelor’s Degree required; MBA or another Advanced Degree preferred
- Minimum of 15 years of life sciences industry experience
- Extensive working knowledge of strategic and brand marketing and omni-channel approaches
- Prior collaboration with Key Opinion Leaders and investigators
- Visionary and innovative mindset with a passion for driving change and growth.
- Ability to thrive in a fast-paced, start-up environment with a hands-on approach.
- Proven track record of developing talent and being a culture champion
- Experience with key aspects of US regulatory filings and launches
- Experience in competitive rare disease launch and commercialization in the U.S.
- Strong preference given to candidates with Retina/Ophthalmology.
Skills and Key Success Factors
- Entrepreneurship spirit with a passion to build, learn and evolve with the team.
- Highly organized and detail oriented with a passion to deliver quality results.
- Demonstrated record of intellectual curiosity, innovation and creative problem solving with an entrepreneurial spirit
- Ability to lead fast-paced projects with a keen sense of urgency to get the job done well
- Evidence of "hands-on" experience and expertise
- Proven and successful track record as a team-player and collaborator in small working environments
- Highest levels of professionalism, confidence, personal values, and ethical standards
- Ability and aptitude to manage ambiguity and adaptability to change
- Emphasize the need for self-motivation and the ability to work independently
Other Relevant Information
Travel: Up to 30%
Alkeus Pharmaceuticals, Inc., is an equal opportunity employer and considers all qualified applicants for employment without regard to any characteristic protected by applicable law. We celebrate diversity and are committed to creating an inclusive environment for all employees.
-
Seniority level
Executive -
Employment type
Full-time -
Job function
Marketing -
Industries
Biotechnology Research
Referrals increase your chances of interviewing at Alkeus Pharmaceuticals, Inc. by 2x
See who you knowGet notified about new Vice President Marketing jobs in Cambridge, MA.
Sign in to create job alertSimilar jobs
People also viewed
-
Director Of Marketing
Director Of Marketing
-
Director of Marketing & Communications
Director of Marketing & Communications
-
Marketing Director
Marketing Director
-
Head of Blink Marketing , Blink
Head of Blink Marketing , Blink
-
VP, Head of US Marketing
VP, Head of US Marketing
-
Director, HCP Marketing
Director, HCP Marketing
-
Director of Provider Marketing
Director of Provider Marketing
-
Director, CRM and Retention Marketing
Director, CRM and Retention Marketing
-
Head of Marketing
Head of Marketing
-
Director of Product Marketing
Director of Product Marketing
Similar Searches
Explore collaborative articles
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
Explore More