Alkeus Pharmaceuticals, Inc. is a late-stage biopharmaceutical company developing transformative therapeutics to address serious, progressive eye diseases that lead to blindness. Our lead compound, gildeuretinol (ALK-001), is an oral investigational drug being developed for the treatment of Stargardt disease (STGD) and Geographic Atrophy (GA) secondary to dry age-related macular degeneration. For additional information, please visit our website at www.alkeuspharma.com
Position Summary
The Vice President of Marketing will be a key driver of our brand strategy, responsible for developing a brand plan and executing comprehensive marketing plans that align with our business objectives and resonate with our target audiences. This role requires a blend of strategic vision, hands-on execution, a deep understanding of biotech, rare and ophthalmology (Retina) specificities. The VP of Marketing will lead marketing strategies, collaborate closely with other departments to drive brand awareness, brand positioning, and product attribute communication.
Primary Responsibilities
Lead pre-commercialization marketing activities including brand planning and execution, patient identification and digital efforts
Create a comprehensive marketing plan aligned with the company's overall goals, including brand positioning, key messaging, and targeted audiences (patients, ECPs, caregivers, etc.)
Partner with Medical Affairs and patient advocacy on ECP and patient educational initiatives
Build relationships with KOLs, patient advocacy groups, and healthcare professionals
Develop patient marketing strategies, plans and identified resources needed
Develop brand positioning and marketing programs based on customer insights
Partner with operational excellence and sales management teams
Oversee the development and execution of multi-channel marketing campaigns across various platforms
Understand and strictly apply US regulations and guidelines for marketing treatments for rare diseases. Contribute to an efficient and compliant medical and legal review process
Partner with IT and agency to support Gildeuretinol product launch
Develop and manage the marketing budget, ensuring efficient allocation of resources
Understand Stargardt genetic specificities to create relevant plans
Partner with sales leadership to implement the brand strategy and develop impactful materials
Establish clear objectives and key performance indicators (KPIs) to measure the success of marketing plan implementation
Partner with legal and compliance to ensure the implementation of compliant messages and programs
Qualifications:
Bachelor’s Degree required; MBA or another Advanced Degree preferred
Minimum of 15 years of life sciences industry experience
Extensive working knowledge of strategic and brand marketing and omni-channel approaches
Prior collaboration with Key Opinion Leaders and investigators
Visionary and innovative mindset with a passion for driving change and growth.
Ability to thrive in a fast-paced, start-up environment with a hands-on approach.
Proven track record of developing talent and being a culture champion
Experience with key aspects of US regulatory filings and launches
Experience in competitive rare disease launch and commercialization in the U.S.
Strong preference given to candidates with Retina/Ophthalmology.
Skills and Key Success Factors
Entrepreneurship spirit with a passion to build, learn and evolve with the team.
Highly organized and detail oriented with a passion to deliver quality results.
Demonstrated record of intellectual curiosity, innovation and creative problem solving with an entrepreneurial spirit
Ability to lead fast-paced projects with a keen sense of urgency to get the job done well
Evidence of "hands-on" experience and expertise
Proven and successful track record as a team-player and collaborator in small working environments
Highest levels of professionalism, confidence, personal values, and ethical standards
Ability and aptitude to manage ambiguity and adaptability to change
Emphasize the need for self-motivation and the ability to work independently
Other Relevant Information
Travel: Up to 30%
Alkeus Pharmaceuticals, Inc., is an equal opportunity employer and considers all qualified applicants for employment without regard to any characteristic protected by applicable law. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Seniority level
Executive
Employment type
Full-time
Job function
Marketing
Industries
Biotechnology Research
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