VP Data Analytics

Role/Title: VP of Data Analytics/Marketing Intelligence

Location: onsite one day a week in Chicago, IL

Salary: Upto $230k

Clutch Creative is a rapidly growing staffing agency. We support our clients by identifying unreachable talent that helps their businesses grow.

Our candidates work with us because they know we have the best opportunities available to them and will help them navigate their next career move.

We care, we're honest, and we hustle—that's what makes us Clutch.

Clutch is looking for a VP, Data Analytics/Marketing Intelligence with Pharma agency experience for a position with a client of ours.

What You’ll Do

Data Collection and Manipulation:

• Develop and Present Measurement Models: Oversee the development of measurement models and connect analytics results to actionable business applications.
• Lead Creation of Performance Plans: Create performance measurement and data collection plans.
• Integrate and Assess Data: Integrate data from multiple channels and sources for use in a single analysis and accurately assess the quality of data.

Data Interpretation & Data-Driven Insights:

• Develop Dashboards and Reports: Oversee the development of dashboards and standardized reports to provide insight to marketing stakeholders.
• Create and Maintain KPIs and Models: Lead the creation and maintenance of marketing key performance indicators, ROI models, and predictive models for marketing campaigns.
• Campaign Optimization: Provide campaign optimization recommendations and influence marketing campaign planning.
• Tell a Story with Data: Present data with visualizations that support conclusions and insights.
• Enhance Marketing Mix Models: Lead ongoing enhancements to marketing mix models to increase client marketing ROI.
• Apply Multi-Touch Attribution Modeling: Oversee the development and application of multi-touch attribution modeling to relevant marketing campaigns.

Critical Thinking, Communication & Collaboration:

• Create Business Requirements: Oversee the creation of project intake forms and statements of work based on the assessment of client needs and deliverables with a keen eye for detail.
• Critical Thinking and Problem-Solving: Demonstrate strong critical thinking and problem-solving skills with the ability to mine data for relevant and actionable insights.
• Curiosity and Innovation: Embody the ATG value of always being curious and motivated to learn about current survey, media, health, and analytics trends that may influence analysis.
• Client Management: Manage several clients simultaneously, ensuring consistent, high-quality deliverables that meet timelines and stay on budget.
• Internal Process Improvement: Oversee creating internal processes and templates to improve the efficiency and quality of Marketing Intelligence deliverables.
• Business Development: Participate in business development initiatives as needed.
• Technology Research: Conduct research on new technologies that could be used in the company’s services and operations.

What Makes You A Great Fit

• Experience: 10+ years of marketing analytics experience in a highly data-driven, analytical environment.
• Leadership: Proven leadership skills in building and leading high-performing organizations.
• Data Translation: Ability to translate quantitative data into actionable recommendations and business objectives into marketing goals and metrics.
• Technical Proficiency: Highly proficient in econometric and statistical modeling, artificial intelligence, machine learning, logistic regression, predictive modeling, and forecasting.
• Tools Expertise: High proficiency in as many of the following: Datorama, SAS, SPSS, R, MS Excel, PowerPoint, SQL, and Hadoop.
• Communication Skills: Excellent communication and presentation skills, with the ability to translate analytics into content for executive management consumption.
• Work Ethic: Strong work ethic and organizational skills.
• Education: MS or Ph.D. in statistics, mathematics, engineering