At K18, we're about hair freedom for all–engineered with biotech. We are on a mission to liberate expression. To make the impossible possible with the right technology. To build a community of forward thinkers, risk takers, and rabble rousers. To bring fearless innovation forward and push boundaries past where we thought they could go.
Position Overview
K18 is looking for a VP of Global Brand Marketing to join our team. The right candidate is a strong, proactive leader who is both a conceptual and strategic thinker with an entrepreneurial spirit. We are looking for someone with a curiosity and love for science and the professional stylist universe.
This role will be responsible for owning, creating and developing our 3-year innovation global category strategy that drives growth across all regions and cross functional value between professional and consumer channels.
In addition, you will be responsible for developing brand objectives, marketing calendar, category analysis, articulating brand and product positioning and pillars, pricing, line edit, new product strategy, campaign ideation and project leadership for new global product launches across professional and consumer businesses.
Key Roles & Responsibilities
Category Strategy
Define and lead brand development for K18
Develop new product strategy ensuring breakthrough insightful innovations launch in global markets
Partner with cross functional teams to create relevant studies to inform product positioning, pricing and innovation strategy
Monitor performance in the global marketplace and recommend ongoing optimizations
Support PD & founder on creating the 3-year innovation plan and strategy to ensure plans are sold in, sufficient and meet LRP
Product Launch Management
Understand and decode trends and incorporate into projects
Responsible for the creative and innovative concepts that target unique consumer insights, address business needs and meets brand DNA
Manage the end-to-end GTM product strategy (insights, pricing, positioning, formula direction, packaging design, artwork) partnering with cross functional teams to ensure comprehensive and on-time 360 launch
Lead concept presentation to sr. leadership + operational meetings to drive projects through gates with agility and an entrepreneurial approach
Ensure the feasibility and profitability of projects
Work with regions to ensure projects are attractive locally
Participate in new product testing across categories and provide meaningful usage feedback
Drive strategic sampling programs
Lead and motivate cross-functional teams to drive timelines and complete projects
Prepare materials for presentation of marketing plans to all professional channels and consumer retailers when applicable, i.e. Sales meetings, regional roundtables
Assess project performance based on market feedback and business results
Identify ways to refresh products and maintain competitive edge
Go To Market
Oversee the go-to-market (GTM) process, including campaign ideation, timeline management, and cross-functional alignment for both core and new product launches. Present leadership updates and provide recaps with key performance indicators (KPIs).
Ensure content meets the innovation proposition
Establish performance metrics and expected outcomes and ROI
International & Press
Manage the brand marketing team, driving efforts across product marketing, public relations (PR), campaign execution, and international marketing initiatives.
Strategic initiatives
Work with corporate pricing and help define global pricing strategy across all key franchises and pillars
Direct and support overall business initiatives and strategic planning including discontinuation analysis, management of excess inventory, pricing analysis, etc.
Qualifications
10+ Years' Experience
Previous experience with professional and science based brands required
Proven experience executing strategy and transformational agenda
A true team player that is able to strategically influence and happily work within a matrixed organization with multiple cross functional partners
Balances tradeoffs between global consistency vs. regional nuance
Strategic mindset and executes strategy agenda from 3-5-year roadmap through operational business planning
Interprets analytics/insights including launch sell through results to inform forecast, assortment, price, promo, etc.
Always creates through a professional stylist first lens; connecting target audience insights to product ideas and communication campaigns
Connects category insights and analytics to create product innovation that is on point and relevant
Spots early trends and can quickly translate to a profound consumer concept
Creative & open-minded thinker that draws inspiration from inside and outside the category to develop truly unique propositions
EEO Statement
K18 is proud to be an equal opportunity employer and is committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. For more information, please see Know Your Rights: Workplace Discrimination is Illegal.
If you are an individual with a disability and need an accommodation in order to apply for a job listing, please contact us at recruiting@k18hair.com.
Privacy
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Seniority level
Executive
Employment type
Full-time
Job function
Marketing and Sales
Industries
Technology, Information and Internet
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