VP of Marketing (remote)
Fitbod provided pay range
This range is provided by Fitbod . Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
- Team Leadership: Lead a team of cross-disciplinary marketers (Paid User Acquisition, Email and Lifecycle, Content, Social Media and Creative/Brand) to drive key business outcomes
- Channel Expansion: Identify and assess new marketing channels to diversify acquisition efforts and reduce reliance on paid advertising. Develop a strategic roadmap for scaling growth activities across various channels
- Paid User Acquisition: Increase the scale and effectiveness of the paid user acquisition program, driving towards the next level of growth. Lead initiatives to optimize conversion funnels and maximize ROI
- Content Strategy: Utilize Fitbod's unique dataset to conduct research and insights into exercise science, leveraging findings to inform content creation and enhance user engagement
- Long-Term Roadmap: Develop a comprehensive roadmap and methodology for testing, iteration, and scaling of growth activities over the next 6-18 months, aligning with business objectives and market trends
- Brand Positioning: Define and evolve Fitbod’s brand positioning as a leader in the health and fitness space, across various customer segments
- Engagement & Retention: Launch and execute customer retention and lifecycle initiatives
- Channel Ownership: Previous experience owning and scaling entire marketing channels, from top-of-funnel strategies to conversion optimization
- Quantitative Background: Demonstrated ability to analyze data, conduct AB testing, and make data-driven decisions to optimize marketing performance
- Strategic Leadership: Proven track record of setting strategic direction, roadmap development, and leading multidisciplinary marketing teams to success
- Ideation Skills: Strong ability to generate and evaluate diverse ideas for solving marketing challenges and driving growth
- Experience Scaling Acquisition: Direct experience scaling user acquisition efforts at a similar company, with a focus on diversifying and managing a portfolio of marketing channels
- Consumer Experience: Strong understanding of consumer behavior and subscription business models, with a focus on optimizing user experience and retention
- Product Sense: Intuition for identifying features and solutions that effectively address user needs and enhance product value proposition
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Seniority level
Not Applicable -
Employment type
Full-time -
Job function
Marketing and Sales -
Industries
Wellness and Fitness Services
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