Welcome to an innovative genomic technology company dedicated to revolutionizing human health and global impact through genomics. Our cutting-edge platform technology refines genomic data, simplifying decision-making processes to be faster, more precise, and less complex.
At our company, we've fostered a culture centered on humanity, openness, and ambitious goals. We believe in making genomics accessible worldwide, and our team embodies this mission with a sense of responsibility, shared success, and transparency.
Our core values—Humanity, Openness, and High Expectations—are more than just words; they define our culture and guide our actions. We're seeking like-minded individuals who are passionate about making a difference to join our dynamic team.
In addition to competitive compensation and opportunities for growth, we offer a comprehensive benefits package, including medical, dental, and vision coverage, 401(k) options, stock incentives, life insurance, disability protection, generous paid time off, and holidays.
Position Title: VP of Marketing
Role Overview
As the VP of Marketing, you'll play a pivotal role in executing our commercial strategy and enhancing our company's profile. Reporting directly to the Chief Commercial Officer, you'll lead initiatives to drive engagement, increase brand awareness, and shape our market presence.
Key Responsibilities
Develop and execute marketing strategies for product launches and global initiatives, collaborating across departments.
Cultivate relationships with key opinion leaders in Oncology and diagnostic laboratories, working closely with executive leadership.
Drive product roadmap development in partnership with the product development team.
Elevate brand visibility through cohesive marketing plans and campaigns.
Lead and mentor a high-performing marketing team, fostering cross-functional collaboration.
Conduct market research and implement innovative strategies based on findings.
Monitor competitor activities and adapt marketing strategies accordingly.
Oversee budget planning and execution, providing regular updates to executive leadership.
Required Skills And Qualifications
Passion for innovative technologies and a desire to work in a fast-paced, growth-oriented environment.
Proficiency in SEO, digital marketing tools (e.g., HubSpot), and related software.
Strong analytical skills and the ability to incorporate stakeholder feedback into strategy.
Exceptional leadership, communication, and interpersonal abilities.
Experience with marketing automation systems, preferably HubSpot.
Proven track record in product launch within life sciences or diagnostics (CLIA).
Ability to build and manage a network of key opinion leaders.
Experience working with external agency support.
Education And Experience
Bachelor's degree in marketing, life sciences, or a related field.
Master's degree preferred.
Minimum 5 years of product launch experience within life sciences or diagnostics (CLIA).
Proficiency in marketing research and automation systems.
Experience with KOL network development and management.
Salary Range
The expected annual base salary range for this position is $220,000-$280,000, with actual compensation dependent on qualifications, experience, and location. At our company, we strive for fairness, competitiveness, and objectivity in compensation decisions.
Employment Type: Full-Time
Seniority level
Executive
Employment type
Full-time
Job function
Marketing and Sales
Industries
Human Resources Services
Referrals increase your chances of interviewing at Get It Recruit - Marketing by 2x