Ecommerce Manager
Ecommerce Manager
Brick Executive Search
Los Angeles, CA
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Brick Executive Search provided pay range
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Base pay range
Brick Executive Search has partnered with an International Beauty Company . We are seeking a dedicated ECommerce Manager who has strong expertise with website marketing, has partnered with developers and creative teams and is a data oriented team player with a passion for optimizing the UX for customers .
Responsibilities
- Update website content to improve UX and conversion rates
- Request, obtain, and launch content for campaigns including promotions, new product launches, sales, blog and PDPs
- Traffic, QA and troubleshoot as needed in partnership with Web Developer
- Install plug-ins as needed (e.g. for subscription plans), determine best landing page for various marketing channels to drive traffic to and manage the UX and maintain website ongoing
- Support campaign launch needs across additional marketing channels driving to the website, including EMail, SMS, Video Ads, Pop ups, Print Ads , Display Banner Ads, Amazon and other channels
- Work with creative team to request and obtain necessary creative assets for each campaign
- Organize campaign briefs, adding and sharing creative and copywriting direction with designers
- Develop marketing calendar, updating ongoing and managing execution and traffic needs for each campaign
- Compile campaign briefs with dates, offer details, target audience, messaging and supporting marketing channels
- Partner with cross functional teams, ensuring accountability to meet deadlines
- Monitor and analyze web traffic success metrics and campaign recaps
- Compile and share reporting ongoing, identifying solutions to improve traffic, bounce rates, sales,
Skills
- Strong technical expertise across website platforms and tools
- 2-4 years experience with Shopify or other Ecommerce platforms & tools (such as Shopify,
- Magento, Squarespace or WooCommerce)
- Coding experience a plus
- Experience managing Shopify Theme Editor and Google Tag Manager and installing plug-ins
- Ability to problem solve technical, process and partnership challenges as needed
- Excellent partnership and collaboration with developers
- Expertise with Ecommerce website best practices, industry benchmarks and familiarity with coding
- Understanding of industry benchmarks to meet goals
- Solid organizational skills, attention to detail, ability to multitask, manage deadlines and prioritize
- Excellent communication and accountability to seamlessly launch campaigns under tight timelines
- Ability to manage teams and multiple campaigns at once; familiar with project management tools such as Monday.com and Basecamp
- Comfortable pulling, consolidating and analyzing website traffic and user engagement metrics
- Familiar with KPIs and benchmarks for metrics including sales, ROAS, CVR, traffic, bounce rates
- Able to pull reporting via tools including Google Analytics, Shopify and Hotjar
- Given a small company size, responsibilities may expand beyond website marketing, including other marketing channels ( e.g.Email, SMS, Paid Media )
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Seniority level
Mid-Senior level -
Employment type
Full-time -
Job function
Marketing, Product Management, and Project Management -
Industries
Consumer Services, Fashion Accessories Manufacturing, and Marketing Services
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See who you knowFeatured Benefits
Inferred from the description for this job
-
Medical insurance -
Vision insurance -
Dental insurance -
401(k) -
Paid maternity leave
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