Yield Planning Analyst

The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.

Job Description

About the Role

The New York Times is looking for an applicant who is interested in advertising pricing and analytics' challenges in our digital advertising business.

The Yield Planning Analyst will serve the Advertising organization by managing digital pricing responsibilities, lead yield planning strategy, and help analyze our suite of ad products and packages to provide insights to help improve and optimize our sales efforts and ad product offering. This analyst will partner with sales, sales planning, and ad operations teams for pricing support and trend insights, and you will report directly to the Senior Director, Ad Monetization.

Responsibilities

• The Yield Planning Analyst strategizes and partners with sales planning and sales teams to ensure every proposal meets both client and internal goals.
• Manage daily inventory and pricing requests from Sales, and Sales Planning teams, providing product recommendations, queue management, inventory trends, or alternative options.
• Manage the daily rate card responsibilities, which includes updating and improving rate card adjustments within advertising systems (order management and ad server).
• Engage broader operational teams and inventory suppliers on issues, trends, and potential issues.
• Work with our Operations teams to optimize product pricing.
• Partner with the Programmatic Team to enhance product catalog to accomplish parity with direct.
• Help oversee digital ad product catalog, by partnering with the Ad Product Team by creating new or optimizing current ad products.
• Conduct ad hoc analysis to provide guidance to sales support teams.
• Browse the content on our site frequently to ensure our client’s ads are delivering as expected.
• Demonstrates support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.
  
  
  

Basic Qualifications

• 2+ years post-collegiate work experience in a sales support, sales operations, or analytics role.
• Comfort in a in fast-paced and ever-changing environment with an attention to detail
  
  
  

Preferred Qualifications

• BA/BS Degree
• Previous product analytics experience in digital advertising
• Experience in top-tier online advertising or marketing analytics organizations
• Strong analytical skills and ability to clearly synthesize large datasets into key insights
  
  
  

The annual base pay range for this role is between $70,000.00 and $80,000.00.

The New York Times is committed to a diverse and inclusive workforce, one that reflects the varied global community we serve. Our journalism and the products we build in the service of that journalism greatly benefit from a range of perspectives, which can only come from diversity of all types, across our ranks, at all levels of the organization. Achieving true diversity and inclusion is the right thing to do. It is also the smart thing for our business. So we strongly encourage women, veterans, people with disabilities, people of color and gender nonconforming candidates to apply.

The New York Times Company is an Equal Opportunity Employer and does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The New York Times Company will provide reasonable accommodations as required by applicable federal, state, and/or local laws. Individuals seeking an accommodation for the application or interview process should email reasonable.accommodations@nytimes.com. Emails sent for unrelated issues, such as following up on an application, will not receive a response.

The Company will further consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable "Fair Chance" laws.

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