From the course: Personalizing Your Customer’s Buying Experience
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Creating a personalized experience
From the course: Personalizing Your Customer’s Buying Experience
Creating a personalized experience
- The power of the last lesson we covered listening to your customers is that it positions you better than any strategy to personalize your buyer's journey. I mean, after all, who better to tell you how to make your customers feel heard, listen to, and cared about than your customers? As a sales professional, it is important to know what your customers much prefer to talk about. And in this lesson we want to take all the valuable information that you have gathered from those engaging conversations and use it to create a deeply personalized experience. Let me give you an example. Last week I was traveling in California for work and had booked a reservation at a hotel. I stay in quite a bit in San Diego. Why do I book this hotel when I go to San Diego? I mean, there are so many options I could choose from and probably some less expensive, but I seriously doubt any would come close to creating a better and more personalized experience than this one. For starters, the manager of the hotel…
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