From the course: Personalizing Your Customer’s Buying Experience
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Testing, adjusting, and perfecting the personalized experience
From the course: Personalizing Your Customer’s Buying Experience
Testing, adjusting, and perfecting the personalized experience
- In this last chapter, we talked about the power of data, what you can learn about your customer, and how to use that data to further customize the buyer's journey. It's amazing, right? But there's more. In this lesson, we are going to dig a little deeper and show you how all the data can help you continuously enhance and improve your buyer's experience. Because the more satisfied and happier your customers are, the better your chances are of closing more deals, getting more referrals, and building a stronger reputation in the marketplace. And the beauty of the buyer's journey is that it can always be improved. So what do buyers want in today's marketplace? Well, that can be a tricky question because of course, not every buyer is the same. But there is one part of the buyer's journey that all customers, no matter their preferences share. And that is for the experience to be easy, lacking frustration, and as frictionless as possible. And when it comes to testing and adjusting the…
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