From the course: Personalizing Your Customer’s Buying Experience
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The future of personalization: Stay ahead of the curve
From the course: Personalizing Your Customer’s Buying Experience
The future of personalization: Stay ahead of the curve
- Your journey into how to personalize the customer experience is truly just beginning. Even with all we have considered in this course and all the ideas and strategies we have explored, you have entered into a part of the sales process that will constantly be evolving and expanding. I find that exciting. So what's next and what do we see on the horizon for the future of personalization? Well, for one, personalization is only going to become more important as customers' expectations increase. The strategies we have covered in this course will become the basics, the bare minimum you'll need to do to meet your customers' expectations. As their demands increase, so will your opportunities to create even more unique and innovative experiences. Then there's technology, and the more the technology advances, the greater impact it will have on the personalization of the customer journey as sales professionals. You will be able to use technology to gather data and a deeper understanding of…
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