🚀 Laura Malecu-Matei’s Post

TikTok takes on Instagram… TikTok is gearing up to challenge Instagram with the launch of its very own photo-sharing app. This move comes as part of TikTok's efforts to carve out a dedicated space for images and text within its platform. Users have begun receiving notifications about the new app, tentatively named "TikTok Notes," which will serve as a platform for sharing photos and text posts. While the design and release date is still in the works, it's clear that TikTok is expanding its offerings to compete with other social media giants. This trend of social media platforms borrowing features from one another is nothing new, with Instagram rolling out Reels in 2020 to rival TikTok's video format. #Copycat features can pay off if done well, but #success isn't guaranteed. The move also comes amidst #regulatory challenges, with the US considering legislation that could potentially impact TikTok's future. Launching Notes as a separate app marks a #strategic shift for TikTok, but it could be a smart move given the current landscape. Some experts like social media consultant Matt Navarra question whether there's a significant demand for yet another photo-sharing app. Jasmine Enberg from Insider Intelligence suggests that this move could help TikTok expand its reach in an area where it doesn't currently dominate. Ultimately, as Proulx emphasises, what sets social media platforms apart is not just the features they offer, but also the sense of community, #userexperience, and #algorithms. It will be interesting to see how TikTok Notes evolves and whether it manages to capture users' attention beyond just initial curiosity. #innovation #technology #socialmedia https://lnkd.in/eim_s6rU

TikTok takes on Instagram… TikTok is gearing up to challenge Instagram with the launch of its very own photo-sharing app. This move comes as part of TikTok's efforts to carve out a dedicated space for images and text within its platform. Users have begun receiving notifications about the new app, tentatively named "TikTok Notes," which will serve as a platform for sharing photos and text posts. While the design and release date is still in the works, it's clear that TikTok is expanding its offerings to compete with other social media giants. This trend of social media platforms borrowing features from one another is nothing new, with Instagram rolling out Reels in 2020 to rival TikTok's video format. Copycat features can pay off if done well, but success isn't guaranteed. The move also comes amidst regulatory challenges, with the US considering legislation that could potentially impact TikTok's future. Launching Notes as a separate app marks a strategic shift for TikTok, but it could be a smart move given the current landscape. However, some experts like social media consultant Matt Navarra question whether there's a significant demand for yet another photo-sharing app. Nevertheless, Jasmine Enberg from Insider Intelligence suggests that this move could help TikTok expand its reach in an area where it doesn't currently dominate. Ultimately, as Proulx emphasises, what sets social media platforms apart is not just the features they offer, but also the sense of community, user experience, and algorithms. It will be interesting to see how TikTok Notes evolves and whether it manages to capture users' attention beyond just initial curiosity. https://lnkd.in/eim_s6rU #innovation #technology #future

TikTok takes on Instagram… TikTok is gearing up to challenge Instagram with the launch of its very own photo-sharing app. This move comes as part of TikTok's efforts to carve out a dedicated space for images and text within its platform. Users have begun receiving notifications about the new app, tentatively named "TikTok Notes," which will serve as a platform for sharing photos and text posts. While the design and release date is still in the works, it's clear that TikTok is expanding its offerings to compete with other social media giants. This trend of social media platforms borrowing features from one another is nothing new, with Instagram rolling out Reels in 2020 to rival TikTok's video format. #Copycat features can pay off if done well, but #success isn't guaranteed. The move also comes amidst regulatory challenges, with the US considering legislation that could potentially impact TikTok's future. Launching Notes as a separate app marks a #strategic shift for TikTok, but it could be a smart move given the current landscape. Some experts like social media consultant Matt Navarra question whether there's a significant demand for yet another photo-sharing app. asmine Enberg from Insider Intelligence suggests that this move could help TikTok expand its reach in an area where it doesn't currently dominate. Ultimately, as Proulx emphasises, what sets social media platforms apart is not just the features they offer, but also the sense of community, user experience, and #algorithms. It will be interesting to see how TikTok Notes evolves and whether it manages to capture users' attention beyond just initial curiosity. https://lnkd.in/eim_s6rU #innovation #technology #future

🚀 Instagram Surpasses TikTok in Global Downloads! 🌍 Big news in the digital world! According to Sensor Tower's latest report, Instagram has taken the lead with a whopping 767 million downloads worldwide in 2023, marking a 20% increase from the previous year. 📈✨ This significant achievement dethrones TikTok, which has seen a slower growth rate despite its strong presence since 2018. Instagram's success is largely attributed to the popularity of its short video feature, reels, drawing in the younger generation and reclaiming its position at the top. 🎥🌟 While TikTok faces political challenges, especially in the US, Instagram's rise reflects the ever-changing landscape of social media preferences and the importance of innovation. Let's watch how this competition unfolds! 🌐🔍 More info here https://bit.ly/3VjPpDy #Instagram #TikTok #SocialMediaTrends #DigitalNews #SensorTower #Innovation

🚀 Instagram Surpasses TikTok in Global Downloads! 🌍 Big news in the digital world! According to Sensor Tower's latest report, Instagram has taken the lead with a whopping 767 million downloads worldwide in 2023, marking a 20% increase from the previous year. 📈✨ This significant achievement dethrones TikTok, which has seen a slower growth rate despite its strong presence since 2018. Instagram's success is largely attributed to the popularity of its short video feature, reels, drawing in the younger generation and reclaiming its position at the top. 🎥🌟 While TikTok faces political challenges, especially in the US, Instagram's rise reflects the ever-changing landscape of social media preferences and the importance of innovation. Let's watch how this competition unfolds! 🌐🔍 More info here https://bit.ly/3VjPpDy #Instagram #TikTok #SocialMediaTrends #DigitalNews #SensorTower #Innovation

"TikTok Notes is the new competitor to Instagram" Another social media platform has arrived, and this time it's TikTok Notes. Unlike Instagram, this new app is solely for photos. Let's see how social media managers and marketers are considering how they can leverage this new platform for their clients. However, for now, it's only available in Canada and Australia. The big question is whether TikTok Notes will be the next big thing or just another "Threads." Only time will tell, but it's definitely worth keeping an eye on. #TikTokNotes #SocialMediaMarketing #DigitalMarketing #InstagramCompetitor

Instagram is back 👑👑👑 In 2023, its downloads were up by 20% compared to the previous year, while TikTok's growth was only 4%. Not only that, Instagram also beat TikTok in sheer volume of app downloads with 767 million, compared to TikTok's 733 million. What happened? 👉 A mix of growth in #Reels and Threads, and disenchantment with TikTok's pushy tactics, including its effort to force #TikTok Shops into users' feeds. 👉 Interestingly, TikTok's monthly active users between 18 and 24 decreased by 9% from 2022 to 2023. And with a looming ban in the U.S, Instagram's future looks brighter than ever. Read more about how #Instagram got its mojo back: https://lnkd.in/dWYhv8M3 👉 For latest news and updates on AI, Social, Digital and Technology, join "Tribal Geeks" , my exclusive community of Digital enthusiasts, link in comment section

The TikTok community loves Direct Messages to share content and chat with friends, and now the app has launched Group Chats: a new elevated messaging experience. And with new social media features comes new possibilities for marketers! We've laid out a few ways brands can use Group Chats, as well as solutions for potential challenges. From new opportunities to surprise and delight fans to advice on how to not come across as invasive or spammy, scroll through this carousel to learn more. Also, you can read more about TikTok's plans for Group Chats here 👉 https://lnkd.in/ekKB4EsS #TikTok #TikTokMarketing #SocialMediaMarketing #CreativeAgency #MarketingTips

𝗥𝗲𝗲𝗹𝘀 𝟮𝘅 𝗨𝘀𝗲𝗿 𝗧𝗶𝗺𝗲 𝗦𝗽𝗲𝗻𝘁 𝗼𝗻 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺 Did you know that Instagram managed to double the time people spend on their app in just four years? Here’s how they did it. In the world of social media, keeping users glued to the screen is key because it means more ad sales and more money. The real challenge? Making users want to stay longer. Stacked Marketer recent analysis revealed something astonishing: From 2019 to 2023, the time users spent on Instagram nearly doubled! So, what caused this massive increase? Reels backed by smart algorithm. This move was a game-changer for Instagram, helping it to strike gold. Instagram became the top downloaded app worldwide last year and now accounts for nearly half of its parent company Meta’s revenue. That’s quite impressive, isn't it? #reels #socialmediamarketing #instagram

[UPDATE] Instagram Pushes Boundaries with Extended Reels! Get ready for a reel revolution as Instagram rolls out its latest experiment: longer Reels videos! Selected users are now granted the power to upload thrilling 3-minute Reels directly from the app 📲 Imagine the possibilities! Now, you can dive deeper into creativity and share even more captivating moments with your followers 👌 With this development, Instagram aims to keep users engaged for longer durations, fostering a realm of endless entertainment. As social media platforms evolve, captivating their audience is the ultimate secret to sustained app expansion 😄 See it in action here ➡️ https://ow.ly/vBWR50R1KFY . . . #digitalmarketing #socialmediamanagement #socialmediamarketing #SMK #socialmediaknowledge #InstagramReels #ReelRevolution #SocialMediaUpdate #ContentCreation #InstagramUpdates #InstagramUpdate