SMK ’s Post

The BIGGEST differences between TikTok & Instagram (as someone who’s had success growing followings on both): - aesthetics are king on Instagram. This is where your post your highlight reels (pun intended). - tiktok tends to skew younger / more social media savvy, and the second they think you’re trying to sell something, they will scroll. Think: off-the-cuff, authentic, less salesy. - don’t bother with long captions for TikTok. The interface is not user-friendly, and it’s a visual first app. - A strong hook is important on both, but I would argue even more so on TikTok. It’s extremely important to cut out any filler, and to focus the majority of your energy on your hook. - while there is the option for longer form videos on TikTok, I suggest breaking up your concepts into multipart videos, and never posting anything longer than one minute. #TikTok #Instagram #SocialMediaStrategy

The epic battle for users between TikTok and Instagram continues, as TikTok is testing TikTok Notes, a new app that features photo and text content, similar to the early days of Instagram. TikTok Notes looks similar to Instagram, minus a few small differences. The homepage is divided into two sections, with a separate page where you can view posts from people you follow and another “For You” page. 👉 What do you think about all the social media platforms introducing new features to compete with each other. Who will win the war for most engaged users? #TikTok #TikTokNotes #socialmedianews

The TikTok community loves Direct Messages to share content and chat with friends, and now the app has launched Group Chats: a new elevated messaging experience. And with new social media features comes new possibilities for marketers! We've laid out a few ways brands can use Group Chats, as well as solutions for potential challenges. From new opportunities to surprise and delight fans to advice on how to not come across as invasive or spammy, scroll through this carousel to learn more. Also, you can read more about TikTok's plans for Group Chats here 👉 https://lnkd.in/ekKB4EsS #TikTok #TikTokMarketing #SocialMediaMarketing #CreativeAgency #MarketingTips

What does a potential TikTok ban in the US mean for brands and creators who rely on the app? For the past week there has been a lot of discussions, questions and concerns around the news that TikTok may face a ban in the US app store, potentially as soon as in 6 months time. This wouldn't only impact US based creators and brands who will no longer be able to use the app, but will impact users all over the world who risk losing a major portion of their audience. So, what should you do? Diversify your strategy! Repurpose and repost your content onto as many different social media platforms as you can. Every TikTok you make, ensure that it's saved to your camera roll and post it as a reel on Instagram, as a short on YouTube Shorts and as a video on Facebook. You can either repost the exact same video, or make some edits to cut it down and make it more platform-appropriate. Through this, and by keeping up community management across each platform, you will be able to build a consistent presence across multiple apps so you become less reliant on one. That way when potential bans, algorithm updates or other unpredictable changes occur on one of the platforms, you stand with less to lose as you still have a strong audience who will stick with you elsewhere. It is important to make your audience aware of exactly which platforms you are also present on (e.g. through having your channels linked in your bio, or creating content directly talking to and informing your audience of this), so they can be supporting you across all apps so if TikTok, or any of the platforms, suddenly disappears for them, they know exactly where else to find you! #SocialMedia #SocialMediaNews #TikTok #TikTokNews #Repurpose #SocialMediaStrategy #ContentStrategy #DigitalMarketing

Instagram has come a long way since its launch in 2010. From humble beginnings to a social media powerhouse, this photo-sharing platform has transformed how we connect and engage online. Get ready to swipe through a timeline packed with Instagram's biggest milestones, innovative features, and the challenges it has faced along the way.   Let's see how this photo-sharing app became a cultural phenomenon! ➡️   #Instagram #SocialMediaMarketing #SocialMediaTrends

Instagram's New Notes on Reels: Game-Changer or Just a Trend? Instagram's latest feature allows users to leave temporary Notes on Reels and grid posts, visible as floating bubbles that disappear after three days. These semi-private comments can be tailored to close friends or mutual followers. While they offer a more intimate interaction and enhance private communication on the platform, there's a question of whether they'll add real value or become just another fleeting trend. Could this feature foster more meaningful connections, or is it simply Instagram's attempt to mimic the success of ephemeral content in other apps? Share your thoughts on how you might use this feature! Are you excited to try out Notes on Reels? Let us know how you think this feature will impact your Instagram experience. Day 05/30 #InstagramUpdates #linkedin #socialmedia #SocialMediaTrends #DigitalMarketing #InstagramReels #ContentStrategy

Possible digital disruption alert! TikTok is opening the bid of taking over Instagram through their Notes app. 📸 TL;DR: TikTok launched its new app called Notes, currently in beta testing within Canada and Australia. This app offers a dedicated platform for sharing images and text, setting the stage for a direct competition with Instagram. 💡 Since 2020, TikTok has been a game-changer, reshaping entertainment consumption habits and influencing global digital advertising strategies. 🔄 This move by TikTok reflects a common social media marketing strategy: platform convergence. It mirrors Instagram's integration of Snapchat's Stories and the emergence of Reels as a rival to TikTok's short-form, vertical video content. 💬 So, what's your take? Do we need another photo-sharing app? Are we going to face a shift in power? #TikTok #Instagram #SocialMedia #DigitalMarketing #Innovation

Are you looking for a cleaner viewing experience on reels? Or maybe you want your Instagram content to spark more conversations? Check out these new features and updates from this week 👇 📲 Facebook tests ‘clear mode’ for uncluttered reel viewing: Facebook is experimenting with a new option to enable users to hide the description and UI buttons on reel clips for a cleaner viewing experience. 📲 Instagram chief reiterates that sends are now a key focus: As outlined by Mosseri, with more people now engaging within DMs in the app than they are with feed posts, Instagram is now actively seeking to amplify content that prompts more sharing behavior, i.e., posts that inspire more users to tap on the “Send” icon and forward it to their friends. 📲 Threads shares new usage insights: Threads has released some new elements to celebrate its first anniversary, while it’s also shared new insights into how people use the app, which now has over 175 million monthly active users. Are you taking your engagement to your DMs on Instagram? 👇 #SocialMediaMarketing #ContentMarketing #BusinessGrowth #YorkshireBusiness 

Are you looking for a cleaner viewing experience on reels? Or maybe you want your Instagram content to spark more conversations? Check out these new features and updates from this week 👇 📲 Facebook tests ‘clear mode’ for uncluttered reel viewing: Facebook is experimenting with a new option to enable users to hide the description and UI buttons on reel clips for a cleaner viewing experience. 📲 Instagram chief reiterates that sends are now a key focus: As outlined by Mosseri, with more people now engaging within DMs in the app than they are with feed posts, Instagram is now actively seeking to amplify content that prompts more sharing behavior, i.e., posts that inspire more users to tap on the “Send” icon and forward it to their friends. 📲 Threads shares new usage insights: Threads has released some new elements to celebrate its first anniversary, while it’s also shared new insights into how people use the app, which now has over 175 million monthly active users. Are you taking your engagement to your DMs on Instagram? 👇 #SocialMediaMarketing #ContentMarketing #BusinessGrowth #YorkshireBusiness 

𝗥𝗲𝗲𝗹𝘀 𝟮𝘅 𝗨𝘀𝗲𝗿 𝗧𝗶𝗺𝗲 𝗦𝗽𝗲𝗻𝘁 𝗼𝗻 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺 Did you know that Instagram managed to double the time people spend on their app in just four years? Here’s how they did it. In the world of social media, keeping users glued to the screen is key because it means more ad sales and more money. The real challenge? Making users want to stay longer. Stacked Marketer recent analysis revealed something astonishing: From 2019 to 2023, the time users spent on Instagram nearly doubled! So, what caused this massive increase? Reels backed by smart algorithm. This move was a game-changer for Instagram, helping it to strike gold. Instagram became the top downloaded app worldwide last year and now accounts for nearly half of its parent company Meta’s revenue. That’s quite impressive, isn't it? #reels #socialmediamarketing #instagram