1000WATT’s Post

THE ESSENCE OF OUR SUMMIT We are determined to produce the most important & comprehensive event on branding & marketing in the real estate industry. Now + forever. WHAT THIS MEANS For our presenters: Our commitment to quality is unwavering. We meticulously collaborate with every presenter to ensure excellence. Their success is crucial, both for themselves & for attendees. You deserve nothing less than the best information possible. We apply the same rigorous standards to our own presentations. WHAT DRIVES US The real estate industry is too important, & those who aspire to greatness within it matter deeply. Consumers are confused, & now more than ever, the best this industry has to offer should be evident to the consumer and in extreme demand with their value proposition clearly recognized. As a brand agency, we understand the influence/impact great branding, marketing, & storytelling can have on the marketplace. We believe there is no more critical time than now to inspire our industry & its participants to refocus their narratives. ESSENCE OF OUR EVENT Given the context - a brand and marketing event, this would be best & most appropriately expressed through one of main pillars of the brand framework - brand essence. Our Worldview: In an industry as crucial as real estate, the most skilled, consumer-centric, & professional members should have easy access to data, information, strategies, & tactics that set them apart, enabling them to attract & serve more people who deserve the best representation possible. Our Purpose: To transform the perception of our industry by surfacing & highlighting the most extraordinary within it. Our Vision: To create the most collaborative environment where intelligent, caring, consumer-centric, brand-savvy marketers & company stakeholders can share/discover innovative ideas that further their efforts to build powerful real estate brands. Our Mission: To relentlessly challenge mediocrity & present exceptionalism in the most appealing & accessible way possible enabling the best + strongest to showcase + highlight the critical role they play in people’s lives & economies. Promise: To provide the most comprehensive, vetted, advice, guidance & over exceed your expectations in every way. If you're coming & we've never met, please track me down or email me for my cell number. marc at 1000watt .net. I'd like to get acquainted and learn more about you. Have a safe flight. Bring a hoodie. Texas air conditioning operates on a whole other level.

Ever wondered what separates a good brand from an extraordinary one? 🤔 The answer lies in the wisdom of those who've mastered the art of crafting remarkable brands. Enter The Stable by Elevation Barn, where the minds of branding experts converge to unravel the mysteries of brand success for today's CEOs. This innovative consultancy isn't your run-of-the-mill advice hub. It's a powerhouse that taps into the collective genius of seasoned action-leaders specializing in branding across various industries. ✅ Whether it's decoding ambiguity, tackling urgent challenges, or navigating existential business dilemmas, this is the go-to destination for CEOs seeking tailored solutions. Get ready to redefine your brand narrative and carve your path to success with insights that go beyond the ordinary! Read more about it ⬇️ #branding #CEO #marketing

Ever wondered what separates a good brand from an extraordinary one? 🤔 The answer lies in the wisdom of those who've mastered the art of crafting remarkable brands. Enter The Stable by Elevation Barn, where the minds of branding experts converge to unravel the mysteries of brand success for today's CEOs. This innovative consultancy isn't your run-of-the-mill advice hub. It's a powerhouse that taps into the collective genius of seasoned action-leaders specializing in branding across various industries. ✅ Whether it's decoding ambiguity, tackling urgent challenges, or navigating existential business dilemmas, this is the go-to destination for CEOs seeking tailored solutions. Get ready to redefine your brand narrative and carve your path to success with insights that go beyond the ordinary! Read more about it ⬇️ #branding #CEO #marketing

Why CEOs and Board Members Misunderstand the ROI of Brand. Here are the reasons CEOs and board members often see brand as a cost without measurable ROI: 1. Brand is often viewed as a gimmick by CEOs and heads of marketing, used primarily to raise awareness, overlooking the deeper science of brand. 2. There's a misconception that brand is just a part of marketing, advertising, and PR. 3. Brand is often relegated solely to the marketing department, despite its impact on the entire business, including decision-making, team building, and stakeholder management. 4. Without placing brand at the core of the business, ROI cannot be expected.

Ever wondered what separates a good brand from an extraordinary one? 🤔 The answer lies in the wisdom of those who've mastered the art of crafting remarkable brands. Enter The Stable by Elevation Barn, where the minds of branding experts converge to unravel the mysteries of brand success for today's CEOs. This innovative consultancy isn't your run-of-the-mill advice hub. It's a powerhouse that taps into the collective genius of seasoned action-leaders specializing in branding across various industries. ✅ Whether it's decoding ambiguity, tackling urgent challenges, or navigating existential business dilemmas, this is the go-to destination for CEOs seeking tailored solutions. Get ready to redefine your brand narrative and carve your path to success with insights that go beyond the ordinary! Read more about it ⬇️ #branding #CEO #marketing

Innovative Branding, Rooted in Values: A Reflection on Leadership I always say it's about magic. Magic in the professional realm is real, and it happens when innovative branding meets authentic leadership. In a world that's constantly evolving, I firmly believe that a brand's true essence is embedded in its values. It's not just about selling a product or service; it's about connecting with people on a deeper level. As a Savant Visionary, I've witnessed the transformative power that comes from aligning branding with core values. Innovative branding isn't just about flashy visuals and catchy slogans; it's about weaving a narrative that resonates with the values that define us. When your brand values align with those of your audience, you create a magnetic connection that goes beyond transactions. Sustainable branding comes with solid core teams. Behind every successful brand is a team of true leaders, individuals who embody the brand's values and lead with authenticity. True leadership doesn't just dictate; it inspires, fosters trust, and nurtures a culture where innovation and creativity flourish. Having genuine individuals at the helm of your brand isn't just a trend; it's a strategic imperative. People want to connect with people, not faceless entities. When leadership reflects authenticity, it builds trust, loyalty, and a community of brand advocates. In the era of digital noise, brands that stand out are the ones that prioritize relationships over transactions. True people leading your brand means building a community that feels seen, heard, and valued. It's time to see the magic. It's time to experience the power of savant branding rooted in values and the true leaders steering the ship. Share your thoughts, and experiences, or tag a brand that's doing it right! #BrandValues #AuthenticLeadership #InnovativeBranding

During my work in event production, I thoroughly enjoyed listening to Miss Gigi Tibi discuss the innovative approach to branding at the New School of Branding. Here are a few key takeaways from her presentation: ✅ Gone are the days when branding was a one-way street, akin to watching TV. Your audience not only views but actively comments, shaping the narrative of your advertisements. ✅ Marketing is no longer just a transaction; it's a matter of the heart. As we say, "Share of heart is share of wallet." The emotional connection with your audience is paramount, influencing their decisions and loyalty. ✅ In response to audience demands, safety has become a priority. Brands must not only deliver quality but also a sense of security. Compassion and humanity are not just buzzwords; they are the cornerstone of successful branding. In a cluttered world, clarity is your best ally. ❤️ This is the reason I have a passion for my job. While engaged in organizing seminars, I not only fulfill my responsibilities but also gain valuable insights from the discussions that contribute to my personal growth and enhance my business.

Great marketers often have their own personal brand, but is it possible to become an expert without personal branding? As Miri Rodriguez puts it, “It’s not impossible, but very hard. Thought leadership is directly connected with influence and it’s hard to have influence without a digital presence.” Personal branding helps you echo your results and build a following. This is why reputation is key when building that brand in the first place. Your time and your wallet will tell you your priorities. If building your brand is important to you, you will dedicate the resources.

🌟 Why I Love Branding & Marketing! 🌟 Branding and marketing are about telling stories and creating connections that resonate. Over the years, I’ve had the privilege of leading marketing initiatives that not only drive engagement but also build strong, enduring brands. As Property Marketing Manager at Bernstein Management Corporation, I oversee marketing for 32 residential and 41 commercial properties. Leading building acquisitions and lease-up processes, I’ve honed my skills in strategic planning and execution. One of my proudest moments was leading the department during a lease-up process while my supervisor was on leave, successfully maintaining and evolving our marketing strategies. In retail management, I managed up to 120 people, developing a keen understanding of team motivation and collaboration. This experience has been invaluable in my marketing career, where effective leadership and teamwork are key to success. I believe that branding goes beyond a logo or a tagline; it’s about creating an identity that resonates and endures. My passion lies in building and growing brands that connect deeply with people, telling compelling stories that inspire and engage. Let’s connect and share insights on how we can create memorable brand experiences together! #Branding #Marketing #Leadership #StrategicPlanning #BrandDevelopment

Does this sound familiar? 👀 🙄 My clients share a common dilemma. They understand the importance of Thought Leadership and Personal Branding in growing their business but: ✖️Don’t have the time to invest in it. ✖️Don’t know where to start.   They are experts in what they do, so they are busy people.   So we work together to: ✅ Develop a strategy to reach future customers ✅ Establish content pillars to connect and grow TRUST ✅ Tell their story in a way that connects ✅ Have a plan we aligned on. 📈 My role is to make a logical strategy to grow their brand and... ⏳ ...SAVE them precious time. 💥 Have a question about anything to do with thought leadership and personal brand? Post a comment and I'll do my best to help :D --   If you are stuck for time or don’t know where to start, I can help   📪 Visit my profile and book a 30-minute no-strings talk about your brand. 🔔 Follow me for Branding tips.