13th Street Winery’s Post

After a little over one year at Karl Strauss Distributing as an On-Premise Sales Rep, I have learned a ton and want to share some of my thoughts. I’ll break this up into a few posts and hit on some different topics. This may seem like an obvious, but I don’t think it’s talked about enough. Having a quality product is imperative, especially in a saturated market. To take it one step further, having a portfolio of amazing products gives you even more opportunity for success. So often at the beginning of my sales career I was hyper focused on the pitch, creating value and closing. While I’m still thinking about those things with every account, I’ve realized that with a broad portfolio of products I can pivot in many different directions with every conversation. Having these options allows me to customize every account’s experience and maximize their beverage sales. It’s just beer folks! I like to think that I have unlimited “no’s” when I walk into an account. If Product A doesn’t work for Person A, no worries, I know that between our brands and team, we have something that will perform better for you and your business.

The concepts of shared fate and mutually beneficial partnerships with brokers, distributors, and retail partners are crucial for driving sales growth and expanding scale. Shared fate involves aligning the interests and outcomes of partners, ensuring that all are committed to mutual success. This commitment fosters deep trust and cooperation, laying a strong foundation for enduring relationships. Conversely, mutually beneficial partnerships focus on creating value for all stakeholders. Ultimately, prioritizing shared fate and mutually beneficial partnerships transcends a mere strategy for sales growth; it represents a holistic approach to cultivating a robust and scalable business model in today's dynamic economy. It's day two at Expo West, and we are excited to celebrate our partnerships in person. Yet another great day!! BrainJuice®<> C.A. Fortune #ExpoWest #SalesGrowth #Partnerships #BusinessGrowth #ScalingUp

Anyone know someone in So Cal?? Let me know!!

I don't want to talk about sales commission in FMCG because it might cause more damages than good. Now analyze this Example: You're given a territory that has never done 10m to manage before you came on board, now you're on board and they're giving you same territory with 60m as target with commission. Do you think you'll ever get sales commission in that territory? This is not my handwriting please #sales #salesrepresentative #salesmanagers

What is the significance of processes for sales representatives? Processes are like the recipe for sales success. Think of a sales rep without a process as a chef winging it in the kitchen. Do you know that, sales reps who follow a defined process close 28% more deals than their colleagues? Mastering a solid process will put more money in your pocket than any one-off sales trick. #100daysofOutboundSales #OutboundSalesCollective #Distrobird

Starting his coffin boffin life as a delivery driver Lee our Senior Sales Manager has 23 years of experience which has allowed him to build strong relationships with both small and large companies across the whole of the UK 🇬🇧 , enabling us to better understand and serve our customers in an ever-evolving market. Our sales team are true champions in sales and marketing , not just because of the successful sales they make but the value they bring to our customers and the impact they have on the families choices. Their dedication, expertise, and customer-centric approach make them an invaluable asset for you our valued customers. 1.Experience And Expertise 2.Customer-Centric Approach 3.Innovation And Adaptability 4.Empowerment And Growth 5.Great Assortment Of Biscuits ☺️ “Stronger Together” 👊🏼🎩⚰️

“Got to think bigger, increase deal size” says sales manager 🤦🏻♂️.. I couldn’t disagree more. If I go into Road Runner Sports for new running shoes and the sales associate is “thinking bigger” and trying to upsell me on more expensive shoes.. 👉 I can see it, I can sense it.. they’ve lost me. If I go to Mastro's Restaurants for dinner and my table host is “thinking bigger” and trying to upsell me on a more expensive steak.. 👉 I can see it, I can sense it.. they’ve lost me. If I go into into a Jeep dealership looking for a new car and the sales rep is “thinking bigger” and trying to upsell me on a more expensive vehicle.. 👉 I can see it, I can sense it.. they’ve lost me. There was a time I followed this flawed advice to “think bigger” aka.. think of myself, my pipeline, my commission, and what would serve me and my sales managers request, versus.. thinking of my customer, what they want, what they’re asking for, what serves them best. Can’t tell you how often I’ve upsold myself on running shoes, on a more expensive steak, on a newer model vehicle.. when it was clear to me the sales associate chad my best interests at heart, not theirs. CTA - sales managers.. stop asking your team to “think bigger” for the sake of greater deal size.. (the prospect can see it, they can sense it.. and you’ve lost them) 🙄 and start asking them to think and listen to their customer, what they want, what they’re asking for, and what’s best for them. Do that, and watch their deal size 💲 increase without them having to “think bigger”. #motivation #sales #coaching #skyeisthelimit

A successful sales team knows the value of reciprocity. If you’re willing to give something to prospective customers, they’ll be much more likely to do business with you. Let me give you an example. The American wholesale grocery chain Costco is well known for its $1.50 hot dog. It seems strange to think that something so simple could be such an iconic part of their brand, but its purpose is entirely intentional. Not only does the hot dog attract customers to the stores, but it also helps them create a commercial connection with the Costco brand. This was so important to the founder of Costco that he allegedly threatened to kill an executive who suggested raising the price. It’s a classic example of a loss leader. Yet, it’s also more than that. It’s an act of goodwill from the business to the customer, immediately creating perceived value in the relationship. Much like offering a cup of coffee or a bottle of water when someone enters your business, the hot dog helps to break down the wall between the two parties involved. It makes it easier for a salesperson to find a path towards a transaction. What should this concept look like in a car dealership? What would create a commercial connection with a prospective customer? Test drives are already performed. I think these work very well to create a connection. What else works for you?

Folks, looking for practical business talk on sales and distribution? Here's my keynote that I gave at our International Bulk Wine & Spirits Show. The talk is about building your sales process and sales strategy to penetrate and build a wine, beer or a spirits brand thru distribution. How to get new distribution and how to grow current distribution. This was one of my favourite talks as I share you my own experience in building my own private label brands.

Basically this video is based on kache kan ke director and sales staff. . Kache kan ke sales staff who trust others , they don't trust the boss and director.....who works from last 20 years...he trust him. They don't want to grow company for personal benefit...then the company will fire that guy. Kache kan ke director: they believe other they don't have self confidence. In this case good people leave the company and those who make good stories they work for 6 months they leave the job. In that case sales staff and director think yourself and take decision by yourself only..which can help you... Otherwise both case future& company will be spoiled