17 Sport’s Post

The German Football Association's decision to part ways with Adidas after over seven decades in favour of a lucrative Nike deal has ignited a firestorm of controversy. The move, valued at over €100 million annually, reflects a strategic shift towards promoting amateur and women's football, but it's not without its detractors ⚽️🇩🇪 While the move aims to boost amateur and women's football, it's facing fierce criticism for severing a historic partnership 🤝 Explore more about this pivotal moment in German football history through the link below and share your thoughts below on the evolving landscape of sports sponsorship and national identity 👇 https://hubs.li/Q02tdSw40 #GermanFootball #Adidas #Nike #SportsSponsorship #SportsInsights

Quite a moment, this. The German team defines the Adidas football brand and its story like no other. But it has been coming. A very senior Nike exec told me over 20 years ago that, having acquired Brazil - the ‘Big Bang’ in Nike’s football strategy - the German national team was now Nike’s number one football target, because of the blow it would deal to Adidas, and that they would not rest until they acquired it. It must have been quite a number, and quite a pitch. Significant that Nike’s CEO led it - his comments at the next earnings call will be worth watching. You can expect two consequences, in particular. 1. Adidas will move heaven and earth to retain and acquire as many individual deals with German national team players as it can. There’s more than one way to get the three stripes onto the pitch. 2. It’s conga time at FIFA. Adidas’s deal with FIFA - which stretches back to 1970, and forward to 2030 - is even more important to the Adidas football brand, and with the loss of Germany just became a helluva lot more important to Herzogenaurach. Lose Germany? Painful, very painful, but manageable. Lose FIFA? Checkmate. #Nike #Adidas #sportsmarketing #sponsorship #football #footballbusiness #sportsbiz

#9 Market Enthusiast Diary: Exploring Adidas's Strategic Mastery in 2024 Did you notice the common thread in adidas's approach to major sports events this year? 🤔 From T20 Cricket in India to the Copa America and the UEFA Euro Cup, Adidas has leveraged its sponsorships to reach diverse audiences across continents. In 2024, Adidas demonstrated its strategic prowess by becoming the sponsor for these high-profile events: - T20 Cricket: Adidas’s logo on the Indian team’s jerseys highlights their deep engagement with cricket’s massive fanbase in India. - Copa America: With Messi leading Argentina to victory, Adidas’s association with the tournament strengthened its brand presence in South America. - UEFA Euro Cup: As a sponsor, Adidas’s influence extended throughout Europe, aligning with Spain’s success and reinforcing their commitment to football. This strategic alignment not only maximizes visibility but also taps into the peak viewing times of these globally-watched events. By targeting diverse sports markets and integrating their branding in such a visible manner, Adidas is effectively reaching millions across Asia, Europe, and the Americas. Their approach isn't just about visibility. Adidas combines this sponsorship with a sharp focus on product differentiation, emphasizing quality and innovative design in their new Adidas Score shoe. This move aligns with their strategic goals to achieve a 25% market share and a 30% revenue increase within a year of launch. From a market analyst’s perspective, adidas ’s approach reflects a well-calculated effort to dominate global sports marketing. #AdidasMarketing #SportsSponsorship #GlobalBranding #FootballSponsorship #CricketSponsorship #EuroCup2024 #CopaAmerica2024 #T20 #MarketingStrategy #BrandStrategy #MarketAnalysis #SportsMarketing #AdidasInnovation #Jobseeker

🏆When Lionel Messi achieved the remarkable feat of winning his 8th Ballon d'Or, Adidas, his long-time sponsor, adeptly leveraged the moment. They presented Messi with gold rings, each symbolizing one of his Ballon d'Or victories. ⚽️This gesture was more than just a celebration of Messi's unparalleled success; it was a strategic move by Adidas to align themselves with a moment of historical significance in sports. By doing so, Adidas demonstrated a keen understanding of brand positioning, ensuring they remained relevant and connected to the achievements of one of their most prominent athletes. #digitalmarketing #sports #yourteammarketing

The 2024 UEFA European Football Championship, taking place in Germany through July 14, is expected to be one of the most-watched global events of the year, with viewership peaking at more than 300 million for the final. With football's global appeal, brand sponsorship during the tournament could prove to be quite lucrative, especially for apparel giants Nike and adidas. Read our latest commentary for an overview of the factors that play into kit sponsorship and values, and the brands best placed to gain the most visibility in the tournament. Find it here: https://lnkd.in/dYTAdxEE #DiversifiedIndustries #SportsFinance

Perspective is everything! In this iconic photo, we see two football legends, Cristiano Ronaldo and Lionel Messi, together on the pitch. But, if we look closer, we'll notice something even more fascinating - a masterclass in brand sponsorship. Barcelona, Messi's team, is sponsored by Nike, while Real Madrid, Ronaldo's team, is sponsored by Adidas. Yet, individually, Nike partners with Ronaldo, and Adidas with Messi! This image highlights the power of brand awareness and the shift in focus from individual rivalries to brand opportunities. Kids see inspiration, adults see entertainment, but brands see walking advertisements! In today's marketing landscape, attention is the most valuable asset. Let's take a cue from this photo and recognize the potential for brand awareness and collaboration, even in the face of competition. #brandawareness #marketing #sponsorship #football #messi #ronaldo"

Which collaboration campaigns consistently hook you? To me, one of the clearest examples is the collaboration between tennis players and brands. These partnerships always grab my attention. That's why my reaction to this Roger Federer x On collaboration is 'I need it.'. The same thing happened to me with Roger Federer's collaboration with UNIQLO and the Maria Sharapova x Nike Cortez sneakers collection. What about you? #marketing #campaign #collaboration

Not many business deals with athletes turn out this successful. A few that come to mind are: Tiger Woods and Nike Roger Federer and Uniqlo Lionel Messi and Adidas Which deal do you think has had the most impact? #madovermarketing #business #advertisingandmarketing #nike #michaeljordan #airjordan #advertising #marketing #socialmedia #brands #sports #digitalmarketing

This new Anthony Edwards & adidas commercial is amazing for a few reasons. 1. Timely Releasing the commercial 1 day after Anthony Edwards and the Timberwolves were eliminated from the playoffs is incredibly well timed. The topic of the commercial being about "hate" after he and his team were beaten 4-1 in a best of 7 series is a great way to involve your commercial in the conversation. The use of actual receipts is a clever way to show Adidas and Edwards as relevant and culturally aware, using terms and messaging that speak to their audience. 2. Authentic The reason Ant is beloved is because how authentic he is. The script of this commercial feels incredibly real and true to how I would expect Anthony Edwards to talk with his friend while shooting around. Doubling down on it but using profanity in the commercial which again feels very authentic and brings the audience closer to Edwards the person. 3. Visuals Very simple yet engaging visuals. The color and backdrop are easy to digest so all we are left to do is focus on the copy and messaging. The quick cuts keep the audience engaged and and displays Edward's full package of cool swag and athletic ability. This feels like a commercial Michael Jordan would have done if he were still playing basketball today. Which is not on accident, the comparisons between Edwards and Jordan's game have been happening all season and this commercial leans into the comparison enough that it feels like a Jordan commercial all while still making it unique to Anthony Edwards. Well done Adidas and Ant! Keep the content coming. Excited to see the campaign continue. #branding #SportsMarketing

🎾 Traditional sponsorship is over! ↓ Let's illustrate this with the case of Roger Federer: → Roger chose to decline a $10 million per year sponsorship from Nike in 2018. → Instead, he acquired a 3% stake as an ambassador and investor in the shoe brand On in 2019. → When On went public in 2021, Federer's stake translated into nothing less than $300 million. → Let's see it this way: 30 years with Nike at $10 million per year adds up to $300 million. → Two years as an ambassador and investor at 3% totaled $300 million. In other words, 15 times faster. Long-term relationships through participation agreements & partnerships instead of traditional sponsorships with immediate economic compensation are a lesson that all athletes and brands should consider. Participation is the path that can generate more advantageous agreements for both the brand and the athlete or sports property. 👉 Discover more ideas on marketing, advertising, investments, and sports technology by following Meca Sports! Ignite Your Spirit! ✨ #marketing #digitalmarketing #advertising #sports #successfulbusiness #sportbusiness #sponsorship #innovation #tennis #partnerships